Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.
Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:
- Market segmentation and web marketing
- Conference and event budgeting
- Technology and communications, from video conferencing to web casting and pod casting
- Corporate social responsibility and sustainable and green events.
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.
Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK
- Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity
- Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers
- User-friendly, accessible approach actively helps the reader to absorb and understand information
HND and undergraduate degree students on Event Management and Hospitality Management degrees; practitioners and event managers
Preface and Forewords
Chapter 1 A Global Industry
Chapter 2 The Structure Of The Conference
Chapter 3 The Economics Of Conferences And Conventions
Chapter 4 Conference Industry Marketing Activity
Chapter 5 Conference Management – An Organizer’s Perspective
Chapter 6 Conference Management – A Venue Perspective
Chapter 7 A People Industry
Chapter 8 Leading Industry Organizations
Chapter 9 Trends, Issues And FutureCase Study Reference
List of conference industry trade magazines
- No. of pages:
- © Butterworth-Heinemann 2008
- 30th November 2007
- Paperback ISBN:
On the first edition: "... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!" Mady Keup, Chair of the British Association of Conference Destinations. "... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events." Peter Mainprice, Chairman of the Association of British Professional Conference Organisers. "At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry". Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster. "The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge. In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not." Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism "...fascinating reading and extremely useful." Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers "