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Conceptual Design for Interactive Systems - 1st Edition - ISBN: 9780124199699, 9780124199835

Conceptual Design for Interactive Systems

1st Edition

Designing for Performance and User Experience

Author: Avi Parush
Paperback ISBN: 9780124199699
eBook ISBN: 9780124199835
Imprint: Morgan Kaufmann
Published Date: 12th March 2015
Page Count: 164
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Conceptual Design for Interactive Systems: Designing for Performance and User Experience provides readers with a comprehensive guide to the steps necessary to take the leap from research and requirements to product design. The text presents a proven strategy for transforming research into a conceptual model, discussing the iterative process that allows users to build the essential foundation for a successful interactive system, while also taking the users’ mental model into consideration.

Readers will gain a better understanding of the framework they need to perceive, understand, and experience their tasks and processes in the context of their products. The text is ideal for those seeking a proven, innovative strategy for meeting goals through intuitive and effective thinking.

Key Features

  • Provides a practical, guiding approach that can be immediately applied to everyday practice and study
  • Complete analysis and explanation of conceptual modeling and its value
  • Discusses the implications of effective and poor conceptual models
  • Presents a step-by-step process, allowing users to build the essential foundation for a successful interactive system


UX professionals engaged in design and testing of interactive systems.

Table of Contents

  • Foreword
  • Preface
    • What Is This Book About?
    • Is this book for you?
    • How Is the book organized?
  • Acknowledgements
  • Part 1: The Conceptual Model—Fundamentals
    • Introduction
    • Chapter 1: A Multiple and Cross Channel Example: Setting an Appointment
      • Abstract
    • Chapter 2: Places, Routes, and Abstraction
      • Abstract
    • Chapter 3: A Layered Framework for the Conceptual Model
      • Abstract
    • Chapter 4: The Function Layer
      • Abstract
      • Functional Chunks
      • Task-Oriented Chunks
      • Object-Oriented Chunks
      • Content-Oriented Chunks
      • The Relations Between Functional Chunks and Compound Chunks
    • Chapter 5: The Configuration Layer
      • Abstract
      • Conceptual Model Elements
      • Configuration: The Connections Between the Conceptual Model Elements
    • Chapter 6: The Navigation and Policy Layer
      • Abstract
      • The Conceptual Navigation Map: Moving Between Conceptual Model Elements
      • Physical Places for the Conceptual Elements
      • Navigation Policy: The “Rules of the Road”
      • Operational Principles
    • Chapter 7: The Detailed Layers
      • Abstract
      • Form: Detailed Conceptual Elements
      • Details: User Interface Elements
    • Chapter 8: Summary of the Components of the Conceptual Model According to the Layered Framework
      • Abstract
    • Chapter 9: Conceptual Models Matter!: Implications to Human Performance, Usability, and Experience
      • Abstract
      • Usability and User Experience Implications
    • Chapter 10: A Typology of Conceptual Models
      • Abstract
      • Sequential and Structured Models
      • Nonsequential and Unstructured Models
      • Is There a Good or a Bad Conceptual Model? Introducing Conceptual Model Complexity
    • Summary of Part 1
  • Part 2: Conceptual Design: A Methodology
    • Introduction
    • Chapter 11: Conceptual Design in Context: Think Strategically
      • Abstract
      • The Business Context: Motivations for Developing the Product and Value Propositions
      • The Design and Development Context: The User-Oriented Approach
      • Project Management
    • Chapter 12: Conceptual Design: An Overview of the Methodology
      • Abstract
      • Revisiting the Framework
      • Project Management Considerations: This Does Not Have to be a Linear Process!
    • Chapter 13: First, User Research. Just Do It
      • Abstract
      • Data Collection
      • Analysis
    • Chapter 14: Functional Chunks: Construct the Essential Foundation
      • Abstract
      • Define Functional Chunks
      • Link Functional Chunks
      • Checkpoint: Revisit and Revise
      • Project Management Considerations
    • Chapter 15: Configuration: Draw Your First Rough Sketch of the Conceptual Model
      • Abstract
      • Define and Configure Conceptual Model Elements
      • Look for a Pivotal Element in the Configuration
      • Reconfigure the Model
      • Checkpoint: Revisit and Revise
      • Project Management Considerations
    • Chapter 16: Navigation Map: Moving from One Place to Another
      • Abstract
      • Outline Navigation Map
      • Evaluate and Revise
      • Project Management Considerations
    • Chapter 17: Navigation Policy: Define the “Rules of the Road”
      • Abstract
      • Define Physical Places for Conceptual Elements
      • Start Prototyping
      • Define Policy
      • Checkpoint: Revisit and Revise
      • More Implications of the Interaction Channel: The Operational Principles
      • Evaluate and Revise
      • Project Management Considerations
    • Chapter 18: Form: Transition to Detailed Design
      • Abstract
      • The Appearance Concept: Consider a Metaphor
      • Add Details
      • Develop a Full Storyboard
      • Test and Revise
      • Project Management Considerations
    • Chapter 19: Summary: Conceptual Design Methodology in a Glance
      • Abstract
  • Epilogue: Beyond the conceptual model and onto detailed design
  • References
  • Index


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© Morgan Kaufmann 2015
12th March 2015
Morgan Kaufmann
Paperback ISBN:
eBook ISBN:

About the Author

Avi Parush

With an academic background in cognitive experimental psychology, Avi Parush’s areas of expertise are human factors engineering, human computer interaction, and usability engineering. His professional and academic career of over 30 years in human factors was devoted to influencing the design of workplaces and tools people use in order to make their lives easier, safer and more beneficial. Avi Parush is internationally known as an expert in usability studies and is the founding editor in chief of the Journal of Usability Studies. Healthcare is Avi Parush’s current main research focus, building on his longstanding passion for understanding and improving the relationship between people and technology.

Affiliations and Expertise

The Israel Institute of Technology


"I’m pleased to see Avi Parush publishing this book. He provides us with a well-thought out, well-illustrated analytical framework and methodology to bring to bear on a wide range of interface/interaction design and development problems.  I personally have long believed and tried to practice the idea that interaction and interface architecture/design can and should be done separately from actual implementation during software development.   An intertwined and intermingled focus on implementation, with implementation driving design thinking, often leads to premature choices that close off later opportunities created by having learned more about the user’s tasks and goals.  The book provides us with a way of thinking about interface/interaction design and development that helps sort through the often confusing demands created by the need to do both, often iteratively.  I think that both the experienced professional and the aspiring interaction designer will be able to find value in the framework and methodology described by Avi Parush.  His work is grounded in both knowledge of cognition and in experience with actual design and development." --Thomas Hewett, Ph.D., Professor Emeritus of Psychology and of Computer Science, Department of Psychology, Drexel University

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