COVID-19 Update: We are currently shipping orders daily. However, due to transit disruptions in some geographies, deliveries may be delayed. To provide all customers with timely access to content, we are offering 50% off Science and Technology Print & eBook bundle options. Terms & conditions.
Communication Theory - 1st Edition - ISBN: 9780124074705, 9781483288758

Communication Theory

1st Edition

Eastern and Western Perspectives

Editor: D.Lawrence Kincaid
Hardcover ISBN: 9780124074705
eBook ISBN: 9781483288758
Imprint: Academic Press
Published Date: 11th December 1987
Page Count: 364
Sales tax will be calculated at check-out Price includes VAT/GST
Price includes VAT/GST

Institutional Subscription

Secure Checkout

Personal information is secured with SSL technology.

Free Shipping

Free global shipping
No minimum order.


Communication Theory: Eastern and Western Perspectives focuses on the processes, methodologies, principles, and approaches involved in communication theory. The selection first elaborates on Asian perspectives on communication theory; Chinese philosophy and contemporary human communication theory; communication in Chinese narrative; and contemporary Chinese philosophy and political communication. Discussions focus on the structure and function of China's political communication system; philosophical principles of Chinese communism; embodiment of reason in experience; and dialectic completion of relative polarities. The text then examines Korean philosophy and communication, practice of Uye-Ri in interpersonal relationships, and the teachings of Yi Yulgok. The publication examines the double-swing model of intercultural communication between the East and the West; interpersonal cognition, message goals, and organization of communication; and the convergence theory of communication, self-organization, and cultural evolution. The book also ponders on the practice of Antyodaya in agricultural extension communication in India and communication within Japanese business organizations. The selection is a valuable reference for researchers interested in the Eastern and Western perspectives of communication theory.


Students and researchers of communication theory, interpersonal theory, intercultural communication, group dynamics, organizational studies, and cross-cultural comparative analysis.

Table of Contents

D.P. Cushman and D.L. Kincaid, Introduction and Initial Insights. Asian Perspectives on Communication Theory. C.-Y. Cheng, Chinese Philosophy and Contemporary Communication Theory. J.S. Fu, Communication in Chinese Narrative. D.P. Cushman, Contemporary Chinese Philosophy and Political Communication. J.-O. Yum, Korean Philosophy and Communication. J.-O. Yum, The Practice of Uye-Ri in Interpersonal Relationships. S.-H. Lee, The Teachings of Yi Yulgok: Communication from a Neo-Confucian Perspective. A. Tsujimura, Some Characteristics of the Japanese Way of Communication. K. Okabe, Indirect Speech Acts of the Japanese. R.Y. Hirokawa, Communication within the Japanese Business Organization. W. Dissanayake, The Guiding Image in Indian Culture and Its Implications for Communication. J.S. Yadava, Communication in India: The Tenets of Sadharanikaran. A. Rahim, The Practice of Antyodaya in Agricultural Extension Communication in India. Perspectives on Communication Theory from the United States. K. Krippendorff, Paradigms for Communication and Development with Emphasis on Autopoiesis. D.L. Kincaid, The Convergence Theory of Communication, Self-Organization, and Cultural Evolution. D.P. Cushman, The Rules Approach to Communication Theory: A Philosophical and Operational Perspective. W.B. Pearce and K. Kang, Acculturation and Communication Competence. G. Philipsen, The Prospect for Cultural Communication. J.G. Delia, Interpersonal Cognition, Message Goals, and Organization of Communication: Recent Constructivist Research. J. Woelfel and D.L. Kincaid, Dialogue on the Nature of Causality, Measurement, and Human Communication Theory. Communication Theory: East-West Synthesis. J. Woelfel, Development of the Western Model: Toward a Reconciliation of Eastern and Western Perspectives. M.J. Yoshikawa, The Double-Swing Model of Intercultural Communication between the East and the West. D.L. Kincaid, Communication East and West: Points of Departure. References. Index.


No. of pages:
© Academic Press 1987
11th December 1987
Academic Press
Hardcover ISBN:
eBook ISBN:

About the Editor

D.Lawrence Kincaid

Ratings and Reviews