3rd Edition

Evoking excellence in others

Authors: James Flaherty
Paperback ISBN: 9781856178167
Imprint: Butterworth-Heinemann
Published Date: 1st March 2010


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Coaching: Evoking Excellence in Others is an insightful, thought-provoking guide that dissects the art and science of coaching.

Beginning with theories, concepts and models, the book moves on to consider rigorous methods of practice and self-observation in a relationship of mutual trust, respect and freedom of expression. It will probe you to rethink how you relate to your clients and your staff, how you produce long-term excellent performance in yourself and how you can become more effective in helping others to achieve their goals

This third edition includes a new chapter on communication and a new central case study that runs throughout the book to illustrate the impact of the themes and concepts discussed in the book.

Coaching, 3rd edition is a rich learning resource guide for new and experienced coaches who want to challenge their methods of partnering with clients. It is also an inspiring guide for training managers and leaders, human resource development managers and general managers who want to develop their teams.

Key Features

  • New edition of a coaching classic—let James Flaherty guide you through the principles and practice of helping others to achieve their goals
  • Theoretically rigorous, thought-provoking and practical—dissects the art and science of coaching and offers clear structures for implementing effective self-improvement and personnel development programs
  • Revised and updated to include new material on the latest approaches, with a new chapter on communication and a new central case study running throughout the book


Primary audience: Professional coaches, delegates on coaching courses (including post-graduate qualifications), training managers, training leaders. Secondary audience: Human resource development managers, middle/senior managers responsible for coaching and developing staff, academics and researchers in related fields.

Table of Contents

Introduction; The Foundation for Coaching; Basic Principles; The Flow of Coaching; The Coaching Relationship; Openings; Assessment Model,  Enrollment; Coaching Conversations; Stuck; Track Two: Working with Ourselves; Conclusion; Appendices.


© Butterworth-Heinemann 2010
Paperback ISBN:

About the Author

James Flaherty

James Flaherty, founder of New Ventures West and co-founder of Integral Leadership, designs coaching courses and leads classes throughout North America, South Africa and Europe. He has coached top executives at many Fortune 500 companies and is a highly sought after speaker at meetings and conferences. Over the past two decades, James has led coaching and leadership courses involving thousands of people. His innovative approach to coaching, known as Integral Coaching, integrates recent discoveries in linguistics, developmental psychology, twentieth-century philosophy and biology into a widely-acclaimed, practical method of self-improvement and personnel development.

Affiliations and Expertise

Pioneering professional coach and founder of New Ventures West, San Francisco, USA


Praise for previous editions: "As interest in coaching grows, I think Flaherty’s book will come to stand out as a definitive work." Peter M. Senge, Director of the Center for Organizational Learning, MIT Sloan School of Management and author of The Fifth Discipline: The art and practice of the learning organization "As the field of coaching finds its way to becoming a mature discipline, James Flaherty's dedicated field research, study, and sound articulation offers a definitive ground and a sensibility of genuine care. At the core this book offers a way of thinking about human beings that makes action and practice central to learning. This is a no-nonsense, generous, pragmatic book that belongs on the shelf every coach, novice or veteran." Richard Strozzi-Heckler, Ph.D., Founder of Somatic Coaching and author of The Anatomy of Change and Holding The Center "In Ancient Rome, Mark Anthony approached Julius Caesar and posed a question about the Patrician Guards who patrolled and kept the city safe. His compelling question was ‘Ipso custodies custodiet?’ – ‘Who guards the guards?’. It was an incisive query that might well be asked today of the scope and license that coaches have with their clients. James Flaherty asks that question of us as coaches in a unique and inescapable way. As a master coach and teacher of coaches James Flaherty provides an irreplaceable role - a vital pilot light on the limitless directions that coaches might consider taking. His book frames deep questions about how humans operate across a series of interconnected domains such as the mind, body and emotions, which will give both new and experienced coaches pause to reflect. He frames crisp distinctions about the coaching process which will generate new perspectives on the role of the coach. He leaves a trail of deeply researched threads that the reader can explore after r