China's Publishing Industry - 1st Edition - ISBN: 9780081009192

China's Publishing Industry

1st Edition

From Mao to the Market

Authors: Claude Yun
Paperback ISBN: 9780081009192
Imprint: Chandos Publishing
Published Date: 1st September 2018
Page Count: 240
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China's Publishing Industry: From Mao to the Market takes a long view in understanding the profound changes to China's publishing industry, covering a period from the 'socialist transformation' under Mao to more recent reforms. The book investigates the impact of the changing social, economic and ideological environment on the structure and operation of the industry, also exploring how the burgeoning digital publishing business is shaped by the broader social context. In addition, it reveals that the process of commercialization in China's publishing industry has been marked by persistent tensions and contradictions, using case studies to demonstrate how tensions have impacted everyday practices.

Key Features

  • Provides contemporary information on China's publishing industry
  • Presents a clear overview of trends and explains their fundamental dynamics
  • Gives an analytic account, demonstrating the interaction between the broader social context and the publishing industry
  • Explains the legacies of the old system, the predicaments inherent in the current industry, and the limits of ongoing reforms
  • Uses detailed case studies to illustrate how a typical state publishing group operates and copes with the demands from the party, pressure from the market, and the challenge posed by digital technology


Researchers, students and practitioners in publishing studies, and in the publishing industry. Library and information science researchers and practitioners. Area studies scholars concentrating on China, and media studies scholars interested in state influence on cultural industries

Table of Contents

  1. Introduction
    2. Mapping Book Publishing in China
    2.1 Publishing as a business
    2.2 Regulation, administration and control
    2.3 Decentralisation in book publishing
    2.4 Privatisation and internationalisation
    2.5 Booksellers and the supply chain
    2.6 Recent state policies
    2.7 Problems of Chinese book publishing
    3. From Communisation to Commercialisation (1949-1992)
    3.1 Communisation of publishing: 1949-1956
    3.2 Operation of planned book publishing: 1956-1979
    3.3 Commercialisation of book publishing (1979-1992) 
    4. Ideology and the Commercialisation of Publishing
    4.1 China’s Shaky Ideology before Economic Reform
    4.2 Economic Reform and Ideological Renovation
    4.3 Ideology and the Commercialisation of Publishing
    4.4 Ideology, Politics and Intellectuals
    5. Conglomeration: The Formation of Publishing Groups
    5.1 The Different stages of the conglomeration of publishing
    5.2 Institutional Organisation
    5.3 Economic advantages
    5.4 Globalisation and Publishing Groups
    6. Corporatisation: The Transition to Enterprises
    6.1 Introduction
    6.2 The Status of Publishing Houses
    6.3 The Reform of Public Service Units and the Transformation of Publishing Houses
    6.4 Economic Sustainability and the Corporatisation of Publishing Houses
    6.5 The Reform of State-owned enterprises and the Commercialisation of Publishing Houses
    7. Digital publishing: challenges and opportunities
    7.1 Market overview
    7.2 Academic publishing business and digital publishing
    7.3 Trade publishing business and digital publishing
    7.4 Internet literature
    8. Politics, profit and digital prospect: The Guangdong Provincial Publishing Group as a Case
    8.1 Background
    8.2 The Conglomeration of GDPG
    8.3 The Corporatisation of GDPG
    8.4 Persistent Powers: GDPG and Party Politics
    8.5 Meeting the Digital Challenge


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© Chandos Publishing 2019
Chandos Publishing
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About the Author

Claude Yun

Qidong (Claude) Yun is an Associate Professor in Cheung Kong School of Journalism and Communication at Shantou University. He completed a PhD in the Department of Social Sciences at Loughborough University after receiving an MA with distinction from Oxford Brookes University.

Affiliations and Expertise

Cheung Kong School of Journalism and Communication, Shantou University, Guangdong, China

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