China's Publishing Industry
From Mao to the Market
Description
Key Features
- Provides contemporary industry information about China's publishing.
- Presents a clear overview of trends and explains the fundamental dynamics behind them.
- Gives an analytic account of China’s publishing, demonstrating the interaction between the broader social context and the publishing industry.
- Explains the legacies of the old system, the predicaments inherent in the current industry, and the limits of ongoing reforms.
- Illustrates how a typical state publishing group operates and copes with the demands from the party, the pressures from the market and the challenges posed by digital technologies.
Readership
Researchers, students and practitioners in publishing studies, and in the publishing industry. Library and information science researchers and practitioners. Area studies scholars concentrating on China, and media studies scholars interested in state influence on cultural industries
Table of Contents
1 Introduction
1.1 Media Transformation in China
1.2 Focus and Approach
1.3 Organization of the Book
2 Mapping Book Publishing in China
2.1 Publishing as a Business
2.2 Regulation, Administration, and Control
2.3 Decentralization in Book Publishing
2.4 Privatization and Internationalization
2.5 Booksellers and the Supply Chain
2.6 Problems of Chinese Book Publishing
2.7 Recent State Policies
2.8 Summary
3 From Communization to Commercialization: China’s Publishing From 1949 to 1992
3.1 Communization of Publishing: 1949-56
3.2 Operation of Planned Book Publishing: 1956-79
3.3 Commercialization of Book Publishing: 1979-92
3.4 Summary
4 Ideology and the Commercialization of Book Publishing in China
4.1 China’s Shaky Ideology Before the Economic Reform
4.2 China’s Ideology in Flux
4.3 Ideology and Publications
4.4 Commercialization of Publishing and Ideology
4.5 Ideology, Intellectuals, and Politics
4.6 Summary
5 Conglomeration: The Formation of Publishing Groups
5.1 The Different Stages of the Conglomeration of Publishing
5.2 Institutional Organization
5.3 Economic Advantages
5.4 Globalization and Publishing Groups
5.5 Summary
6 Corporatization: The Transition to Enterprises
6.1 Introduction
6.2 The Status of Publishing Houses
6.3 The Reform of Public Service Units and the Transformation of Publishing Houses
6.4 Economic Sustainability and the Corporatization of Publishing Houses
6.5 The Reform of State-Owned Enterprises and the Commercialization of Publishing Houses
6.6 Summary
7 Digital Publishing: Challenges and Opportunities
7.1 Overview
7.2 e-Books in Trade Publishing
7.3 Online Fiction Publishing
7.4 Summary
8 Politics, Profit and Digital Prospect: Guangdong Provincial Publishing Group as a Case
8.1 Background
8.2 The Conglomeration of GDPG
8.3 The Corporatization of GDPG
8.4 Persistent Powers: GDPG and Party Politics
8.5 Digital Publishing: New Technology, Old Business Model
8.6 Summary
Conclusion
Appendix 1: GDPG Activities in 2005
Appendix 2: Intervention of the Party-State in the Activities of GDPG (2005)
Product details
- No. of pages: 320
- Language: English
- Copyright: © Chandos Publishing 2018
- Published: August 23, 2018
- Imprint: Chandos Publishing
- Paperback ISBN: 9780081009192
- eBook ISBN: 9780081010037