
Case Studies in the Traditional Food Sector
A volume in the Consumer Science and Strategic Marketing series
Description
Key Features
- Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector
- Allows scientists and professionals to make the most of R&D outcomes
- Advances consumer science research to address business problems in the food industry
Readership
Marketing, Communication, R&D managers in the food sector; Academics in the food business, agribusiness and consumer and sensory science courses; Postgraduate and undergraduate students attending business schools, faculties of agriculture and degree courses in food science; Entrepreneurs and Managers of SMEs in the food sector
Table of Contents
1. Introduction
Part I: Market outlook, factors and trends
2. Traditional food: definitions and nuances
3. Global trends in traditional food production and retailing
4. Consumer behavior towards traditional products
5. R&D, the myth: where is research going to? What is the role of consumer science as a business tool in traditional food sector?Part II: New and innovative products: the role of consumer science
6. How can Consumer Science help to reduce the risk of market failure?
7. What is the role of CS in helping new products development?
8. What are the benefits for a company that employs consumer science in product/process innovation?Part III: Sustaining the growth: consumer science and market growth
9. How CS can be employed in a market growth strategy?
10. How CS can be used for producing info that can be employed in strategy making?Part IV: Mature products in a mature business: when consumer science helps with repositioning or rejuvenating a mature product
11. How firms can use CS when their products achieve the peak of the product life cycle and they get into the decline phase?
12. How firms can transform their dog (BCG matrix) products into profitable ones by employing CS?Part V: Interpreting market dynamics and demand: consumer science as a means to achieve strategic information
14. How CS can be used for gaining info about consumers and the market?
15. How do firms process info?
16. How do firms use consumer science to optimize internal information flows and communication
17. ConclusionsAppendix: further insights on methodological tools adopted in this book
Product details
- No. of pages: 376
- Language: English
- Copyright: © Woodhead Publishing 2017
- Published: November 2, 2017
- Imprint: Woodhead Publishing
- Paperback ISBN: 9780081010075
- eBook ISBN: 9780081012604
About the Editors
Alessio Cavicchi
Affiliations and Expertise
Cristina Santini
Affiliations and Expertise
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