Business Modeling - 1st Edition - ISBN: 9780123741516, 9780080920955

Business Modeling

1st Edition

A Practical Guide to Realizing Business Value

1.0 star rating 1 Review
Authors: David Bridgeland Ron Zahavi
Paperback ISBN: 9780123741516
eBook ISBN: 9780080920955
Imprint: Morgan Kaufmann
Published Date: 8th December 2008
Page Count: 408
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Table of Contents

Part I: Business modeling Chapter 1: Modeling fundamentals Chapter 2: Why business modeling?

Part II: Business modeling disciplines Chapter 3: Business motivation modeling Chapter 4: Business interaction modeling Chapter 5: Business process modeling Chapter 6: Business rule modeling

Part III: Modeling pragmatics Chapter 7: Building a model Chapter 8: Model-based workshops Chapter 9: Running a workshop

Part IV: Modeling results Chapter 10: Analyzing a business model Chapter 11: Simulating a business model Chapter 12: Deploying a business model


As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses. But creating good business models is not a simple endeavor. Business modeling requires new skills.

Written by two business modeling experts, this book shows you how to make your business modeling efforts successful. It provides in-depth coverage of each of the four distinct business modeling disciplines, helping you master them all and understand how to effectively combine them. It also details best practices for working with subject matter experts. And it shows how to develop models, and then analyze, simulate, and deploy them. This is essential, authoritative information that will put you miles ahead of everyone who continues to approach business modeling haphazardly.

Key Features

  • Provides in-depth coverage of the four business modeling disciplines: process modeling, motivation modeling, organization modeling, and rules modeling.

  • Offers guidance on how to work effectively with subject matter experts and how to run business modeling workshops.

  • Details today's best practices for building effective business models, and describes common mistakes that should be avoided.

  • Describes standards for each business modeling discipline.

  • Explains how to analyze, simulate, and deploy business models.

  • Includes examples both from the authors' work with clients and from a single running example that spans the book.


Professionals involved with business modeling, business process and workflow modeling, strategic planning, including IT mgt, CIOs, information and enterprise architects


No. of pages:
© Morgan Kaufmann 2008
8th December 2008
Morgan Kaufmann
Paperback ISBN:
eBook ISBN:

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About the Authors

David Bridgeland Author

Dave Bridgeland is currently CTO of Unisys Global Business Transformation. He has work with business modeling and simulation since 1987, and has led business modeling teams and projects at Coopers & Lybrand Consulting, KPMG, and Unisys, and has served as VP of a business modeling tools startup. Dave has created business models for many organizations, including government agencies, financial services companies, telecommunications companies, energy companies, and healthcare organizations.

Affiliations and Expertise

CTO, Unisys Global Business Transformation

Ron Zahavi Author

Ron Zahavi has over 20 experience managing technology and strategy and integrating software and applications to meet business requirements. His expertise includes Distributed Object Technology (DOT), systems architecture, web-based systems, security, and frameworks. Currently Ron is a consulting CIO also in the Unisys Global Business Transformation team. Prior to working at Unisys, Ron was VP of consulting, a CTO and a CIO managing technology across several companies and due diligence of potential acquisitions.

Affiliations and Expertise

Unisys Corp