Business Intelligence

2nd Edition

The Savvy Manager's Guide

Authors: David Loshin
Paperback ISBN: 9780123858894
eBook ISBN: 9780123858900
Imprint: Morgan Kaufmann
Published Date: 17th October 2012
Page Count: 400
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Table of Contents



What This Book Is

Why You Should Be Reading This Book

Organization of the Book

Our Approach to Knowledge Transfer

Contact Me



Chapter 1. Business Intelligence and Information Exploitation

Improving the Decision-Making Process

Why a Business Intelligence Program?

Taking Advantage of the Information Asset

Business Intelligence and Program Success

Business Intelligence Defined

Actionable Intelligence

The Analytics Spectrum

Taming the Information Explosion


Continuing Your Business Intelligence Education


Chapter 2. The Value of Business Intelligence

Value Drivers and Information Use

Performance Metrics and Key Performance Indicators

Using Actionable Knowledge

Horizontal Use Cases for Business Intelligence

Vertical Use Cases for Business Intelligence

Business Intelligence Adds Value

Chapter 3. Planning for Success


Organizational Preparedness for Business Intelligence and Analytics

Initial Steps in Starting a Business Intelligence Program

Bridging the Gaps Between Information Technology and the Business Users

Knowing the Different Types of Business Intelligence Users

Business Intelligence Success Factors: A Deeper Dive

More on Building Your Team

Strategic Versus Tactical Planning



Chapter 4. Developing Your Business Intelligence Roadmap

A Business Intelligence Strategy: Vision to Blueprint

Review: The Business Intelligence and Analytics Spectrum

The Business Intelligence Roadmap: Example Phasing

Planning the Business Intelligence Plan

Chapter 5. The Business Intelligence Environment

Aspects of a Business Intellig


Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge.

Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered.

This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts.

Key Features

  • Guides managers through developing, administering, or simply understanding business intelligence technology
  • Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization’s data into actionable knowledge
  • Contains a handy, quick-reference to technologies and terminology


IT managers, analysts, consultants, MIS students, data managers


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© Morgan Kaufmann 2013
Morgan Kaufmann
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About the Authors

David Loshin Author

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence – The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

Affiliations and Expertise

President, Knowledge Integrity Incorporated, Silver Spring, MD, USA