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Business Intelligence - 1st Edition - ISBN: 9781558609167, 9780080500546

Business Intelligence

1st Edition

The Savvy Manager's Guide

Author: David Loshin
Paperback ISBN: 9781558609167
eBook ISBN: 9780080500546
Imprint: Morgan Kaufmann
Published Date: 25th June 2003
Page Count: 296
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Table of Contents

Business Intelligence and Information Exploitation. The Value of Information. Business Models and Information Flow. Data Models and Meta Data. Business Intelligence Environments. Business Rules. Data Profiling. Data Quality and Information Compliance. Information Integration. Alternate Information Contexts. Data Enhancement. Knowledge Discovery. Guide to Public Data. References.


Business Intelligence describes the basic architectural components of a business intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. The book contains a quick reference guide for business intelligence terminology. Business Intelligence is part of Morgan Kaufmann's Savvy Manager's Guide series.

Key Features

  • Provides clear explanations without technical jargon, followed by in-depth descriptions.
    * Articulates the business value of new technology, while providing relevant introductory technical background.
    * Contains a handy quick-reference to technologies and terminologies.
    * Guides managers through developing, administering, or simply understanding business intelligence technology.
    * Bridges the business-technical gap.
    * Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.


IT managers, analysts, consultants, MIS students, data managers


No. of pages:
© Morgan Kaufmann 2003
25th June 2003
Morgan Kaufmann
Paperback ISBN:
eBook ISBN:

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About the Author

David Loshin

David Loshin

David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management" (2008) and “Business Intelligence – The Savvy Manager’s Guide" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry.

Affiliations and Expertise

President, Knowledge Integrity Incorporated, Silver Spring, MD, USA