Business Finance

Business Finance

A Pictorial Guide for Managers

1st Edition - March 14, 1994

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  • Authors: Paul Burns, Peter Morris
  • eBook ISBN: 9780080938219
  • Paperback ISBN: 9780750618991

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Description

Using the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products' so original, Paul Burns and Peter Morris have now developed a humorous and easy-to-understand guide to the world of business finance. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business. Easy-to-understand guide to the financial world. Uses the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products'. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business.

Key Features

  • Easy-to-understand guide to the financial world
  • Uses the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products'

Readership

Students of accountancy and finance; entrepreneurs planning to set up their own business

Table of Contents

  • How money works in business
    Profit and loss and balance sheet
    Controlling cash flow
    Forecasting performance
    Interpreting financial information
    Planning for success
    Getting away from it all
    Glossary of accounting terms
    Answer page

Product details

  • No. of pages: 90
  • Language: English
  • Copyright: © Butterworth-Heinemann 2014
  • Published: March 14, 1994
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9780080938219
  • Paperback ISBN: 9780750618991

About the Authors

Paul Burns

Peter Morris

NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).

Affiliations and Expertise

Illustrator and designer of educational and training material

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