Business Economics: Theory and Application

1st Edition

Authors: Neil Harris
Paperback ISBN: 9780750644549
Imprint: Butterworth-Heinemann
Published Date: 20th November 2000
Page Count: 369


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'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.

The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.

Key Features

Accessible and undaunting approach for students with very little prior knowledge of the subject Includes economic theory which is used to explore and analyse business issues and application of this theory through international case studies Demonstrates the links between economics, strategy and marketing


Business Studies, Marketing , Accounting and HRM undergraduates. HND Business and Finance students. ICSA/CIMA Year 1 students.

Table of Contents

What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index


No. of pages:
© Butterworth-Heinemann 2001
Paperback ISBN:

About the Author

Neil Harris

Affiliations and Expertise

Associate Dean (Enhancement), Southampton Business School, Southampton Institute.


'Use of interesting, topical and, above all, relevant examples and case studies bring this economics analysis to life. A rare gem - an economics textbook which is readable!' Dr Michael Roberts, Former Vice Principal, Cadbury College, Birmingham.