Business Communication - 2nd Edition - ISBN: 9780434985166, 9781483103679

Business Communication

2nd Edition

Made Simple

Authors: E. C. Eyre
eBook ISBN: 9781483103679
Imprint: Made Simple
Published Date: 27th April 1987
Page Count: 272
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Description

Business Communication: Made Simple, Second Edition covers business needs and the examination requirements of professional and other examining bodies relating to commerce and industry.
The book starts by giving an introduction to the study of communication. The text also discusses some of the main factors that interfere with common understanding between the communicators and inhibit cooperation; the importance of effective communication; the role played by perception, attitude, and motivation in communication; and the need for previous experience or knowledge. The influence of prejudice on the presentation of facts and opinions; the three principal methods of communication; and the factors involved in creating an effective system of communication in an organization are also considered.
The book tackles the lines of internal communication; the effects of authority and responsibility on communication; the various ways in which efficient external and internal communication is achieved; and the problem of staff location on communication. The text then describes the informal methods of communication; the importance of letter and report writing; the need for form design and control; as well as some aspects of written language. The importance of verbal communication and information technology are also discussed.
Business executives and company and commercial accountants will find the volume invaluable.

Table of Contents


Preface

Preface to Second Edition

1. Introduction to the Study of Communication

A Definition

The Meeting of Minds

Meanings of Words

Factors Affecting Effective Communication

Communicating without Words

Verbal Communication

Interference and Distractions

Questions

2. The Importance of Communication

Effective Communication is Essential

Language

Timing

The Medium

Attitudes

Logic in Communication

Psychology in Communication

Subjectivity

Objectivity

Questions

3. Perception and Understanding

Perception and Experience

Faulty Perception

Ambiguity

Mental Retrieval

Questions

4. Attitude and Motivation

Prejudiced Experience

Personal Involvement

Motivation

Group Attitude and Motivation

Improving Motivation

Inflexibility of Group Motivation

Questions

5. Facts, Opinions and Their Presentation

Fact or Opinion?

Honest Opinion and Prejudiced Opinion

Opinions Used as Facts

How Facts Can Be Twisted

Appropriate Presentation of Facts

Questions

6. Methods of Communication

The Three Main Methods of Communication

Examples of Inappropriate Methods

Practical Considerations

Criteria for the Choice of Method

The Distinction between Written and Spoken Communication

Questions

7. Communication in Industry and Commerce

Different Organizations, Different Needs

Management Objectives

Management Communication and the Worker

Creation of Worker Attitudes

Information Systems

Questions

8. Lines of Internal Communication

Vertical Communication

The Communication Burden on Middle Management

'Quasi-vertical' Communication

Horizontal Communication

Difficulties in Vertical Communication

Difficulties in Horizontal Communication

Questions

9. The Effects of Authority and Responsibility

The Effect of Authority

The Effect of Responsibility

Staff Responsiveness

Generating Staff Cooperation

Joint Consultative Committees

Suggestion Schemes

Questions

10. Considerations of External Communication

Written Methods

Letters

Methods of Sending Letters

Postcards

Cables

Telex

Facsimile Telegraphy

Telewriting

The Telephone

Electronic Methods

Selection of Appropriate Methods

Questions

11. Considerations of Internal Communication

Who May Use the System

The Organization Pattern and the Communication Network

Methods of Internal Communication

The Internal Telephone

Personal Contact

The Memorandum

Transmitting Paperwork

Communicating on Staff Matters

Numerical Information

The Pie Chart

The Graph

The Bar Chart

The Pictogram

The Gantt Chart

Charts

The Procedure Record Chart

Flow Charts

Organization Charts

Sociograms

Questions

12. Staff Location

Internal Telephones

Teleprinter Installations

Public Address Systems

Signal Lights

Personal Paging

Two-way Radio

The Radio Telephone

Questions

13. Informal Methods of Communication

The 'Grape-Vine'

Using the 'Grape-Vine' to Advantage

The Canteen Lunch

Social Gatherings

Membership of Social Organizations

Other Channels

Questions

14. Letter Writing

Functions of a Letter

Points in Writing Effective Letters

Making Letters Easy to Deal With

Saving Time in Letter Writing

The Form Letter

Selection from Pre-written Paragraphs

Word Processing

Composition of Letters by the Secretary

The Simplified Letter

The 'Speedy Reply'

Using Dictating Machines

Following up Letters

Memoranda

Easy Reply Memorandum Forms

Questions

15. Report Writing

A Definition

Basic Principles

Planning and Preparing a Report

Terms of Reference

For Whom Intended

Headings

Drafts

Meeting the Required Date

Style

Presentation

A Specimen Report

Questions

16. Form Design and Control

The Need for Forms

Principles of Form Design

Practical Considerations

Contents

Putting the Questions

Means of Completion

Forms for Export Documentation

Control of Forms

A Specimen of an Improved Form

Questions

17. Some Aspects of Written Language

Style

Vocabulary

Technical Writing

First or Third Person

Active or Passive Voice

Positive and Negative Statements

Subjectivity and Objectivity

Sentence Structure

The Length of Sentences

English Usage versus American Usage

Jargon

Slang

Clichés

Questions

18. The Summary or Précis

The Need for Summaries

Simple Rules for Writing a Summary

A Worked Example

Tense

Summarizing Correspondence

A Worked Example

Questions

19. Sources of Information

The Public Library

Specialist Journals and Newspapers

Specialist Bodies

Abstract Services

Radio and Television

Making Notes

Questions

20. Verbal Communication

Differences between Spoken and Written English

The Use of Facial Expression, Gesture and Inflection

Immediate Feedback

Drawbacks to Verbal Communication

Verbal Instructions

Discussion and Debate

Argument

Questions

21. The Telephone

External Telephones

Internal Telephones

Using the Telephone Effectively

Saving Time on the Telephone

The Switchboard Operator

Questions

22. Public Speaking

Some General Points

Notes

Preparing a Speech

Delivery of your Speech

The Voice

Your Hands and Mannerisms

Questions from the Audience

Audience Apathy

Radio and Television Interviews

Questions

23. Practical Visual Aids in Public Speaking

The Chalkboard

The Overhead Projector

Other Alternatives to the Chalkboard

The Episcope

The 35 mm Projector

Film Strips

Moving Films

Video Recorders

Closed-Circuit Television

Tape Recorders

Questions

24. Interviews

Defining an Interview

The Elements of an Interview

The Environment

The Interviewer's Behavior

Information Flow

The Theme of the Interview

Behavior the Interviewer Should Avoid

Staff Selection Interviews

Interviewing Panels

Questions

25. Meetings

A Definition

Kinds of Meeting

The Meeting to Inform

The Meeting to Persuade

The Consultative Meeting

The Inquiring Meeting

Making a Meeting Effective

The Conduct of a Meeting

The Appointment of a Chairman

The Duties of a Chairman

Standing Orders

Committee Meetings

Criticism of Committees

Notice of Meetings

The Agenda

Methods of Voting

Minutes

A Glossary of Meetings Terms

Questions

26. Public Relations, Advertising and the Mass Media

Public Relations

Advertising

Choosing the Advertising Medium

The Mass Media

The Influence of the Mass Media

Questions

27. Effective Reading and Effective Listening

Reading

Listening

Barriers to Effective Listening

Questions

28. Information Technology Now and in the Future

Electronic Typewriters

Word Processors

Microcomputers

The Future

Information Technology and People

Questions

Appendix: Suggested Further Reading

Index




Details

No. of pages:
272
Language:
English
Copyright:
© Made Simple 1987
Published:
Imprint:
Made Simple
eBook ISBN:
9781483103679

About the Author

E. C. Eyre