Business Aspects of Optometry - 3rd Edition - ISBN: 9781437715866, 9781455728251

Business Aspects of Optometry

3rd Edition

Print ISBN: 9781437715866
eBook ISBN: 9781455728251
Imprint: Butterworth-Heinemann
Published Date: 15th December 2009
Page Count: 544


Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need!

Key Features

  • Unique! Expert authors are practice management educators who teach the course in optometry schools.
  • A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice.
  • Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations.
  • Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab.
  • Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance.
  • Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues.
  • Bulleted lists, tables, figures, and boxes help you locate valuable information quickly.
  • Checklists provide a logical progression in completing tasks.

Table of Contents

Section 1: Preparing for your Professional Career

  1. State of the Profession
  2. Personal and Professional Goal Setting
  3. Ownership (Self-Employment)
  4. Employment
  5. Resumes and Interviews
  6. Debt Management
  7. Principles of Negotiation
  8. Section 2: Purchasing a Practice

  9. Valuation and Purchase of an Eyecare Practice
  10. Principles of Practice Transfer
  11. Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition

  12. Deciding Where to Practice
  13. Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan
  14. Understanding Premises Leases
  15. Office Design
  16. Instrumentation and Equipment
  17. Controlling Cost of Goods
  18. Section 4: Office Administration and Human Resource Issues

  19. Office Organization, Structure and Systems
  20. Human Resources: Hiring and Training Office Staff
  21. Human Resources: Managing and Motivating Office Staff
  22. Human Resources: Evaluating, Managing and Dismissing Office Staff
  23. Computer Business Systems and Internet Resources
  24. Recall Systems
  25. Section 5: Practice Administration

  26. Ethics in Optometric Practice
  27. Professional Liability Insurance and Risk Management
  28. Quality Assurance
  29. Insurance
  30. Patient Communication
  31. Marketing: External and Internal
  32. Section 6: Evaluation and Management of Specialty Ser


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