Building Your Library Career with Web 2.0

1st Edition

Print ISBN: 9781843346517
eBook ISBN: 9781780632896
Imprint: Chandos Publishing
Published Date: 9th November 2011
Page Count: 236
61.95 + applicable tax
49.50 + applicable tax
80.00 + applicable tax
Compatible Not compatible
VitalSource PC, Mac, iPhone & iPad Amazon Kindle eReader
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Institutional Access


Many professionals in the Library and Information Services (LIS) area are using Web 2.0 to deliver content and reaching out to connect with library users. This book applies these technologies to help shape your own career development plan. Increased online connectivity has opened up new opportunities for professionals to network, learn and grow in their careers; in an online world, where many of us have a digital footprint already, new rules apply. This readable guide builds on the solid foundation of previous library career books. The social networking tools described will supplement the traditional methods of career development. Chapters provide advice and practical examples, showing how to use Web 2.0 technologies in our careers including: ways to enhance your skills; building professional networks; developing a positive online presence.

Key Features

  • Provides fresh ideas on building networks to survive and thrive in the digital career space
  • Covers the risks and opportunities of having an online presence
  • Provides a Web 2.0 toolkit for independent learning


Library and information professionals; Library science students

Table of Contents

List of figures and tables



About the author

Chapter 1: Web 2.0 and your library career


Technology and the core business of libraries

Our technological past and future

What is Web 2.0?

Why should LIS professionals be interested in Web 2.0?

What are the key features of Web 2.0 that make it useful in careers?

What are the risks and pitfalls of Web 2.0?

Web 2.0 and the workplace generally

Cornerstones of career development


Chapter 2: Social networking sites and your library career


Social networking overview

What is social networking software?

What is social media?

The rise and rise of social networking

Drivers of social networking growth

What is so revolutionary about social networking software?

Why should librarians be interested in social networking?

What are the main issues or problems with social networking?




Getting started on the social networking checklist


Chapter 3: Using Facebook, LinkedIn and Twitter for your career





Chapter 4: Personal marketing for your career


What is marketing and why do you need to know about it?

How do you apply marketing principles to your career?

How do you start to develop a personal brand?

Personal brand self-assessment checklist

Developing a personal brand as an early-career professional

Marketing: the four Cs

Web 2.0 tools for developing a personal brand

Web 2.0 tools for eportfolios

Importance and benefits of marketing


Chapter 5: Privacy, social networking and your career


Why is privacy


No. of pages:
© Chandos Publishing 2012
Chandos Publishing
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"This is a very practical guide, providing a good background in social-media technology along with some hands-on suggestions to get you started. Well researched and grounded in evidence, Gross strikes a good balance between theory and functional aspects, so there is something for everyone."--The Australian Library Journal, Vol. 62, No. 3, 2013
"Written in an informal style, this practical guide is suited to both new and established LIS professionals who are unfamiliar with this subject area."--An Leabharlann: The Irish Library
"A great deal of detailed information is presented about Web 2.0 technologies with direct professional relevance, including explanations, step by step instructions, useful web links and practical examples."--Australian Academic & Research Libraries