- Electronic ISBN 9781780632896
- Print ISBN 9781843346517
List of figures and tables
About the author
Chapter 1: Web 2.0 and your library career
Technology and the core business of libraries
Our technological past and future
What is Web 2.0?
Why should LIS professionals be interested in Web 2.0?
What are the key features of Web 2.0 that make it useful in careers?
What are the risks and pitfalls of Web 2.0?
Web 2.0 and the workplace generally
Cornerstones of career development
Chapter 2: Social networking sites and your library career
Social networking overview
What is social networking software?
What is social media?
The rise and rise of social networking
Drivers of social networking growth
What is so revolutionary about social networking software?
Why should librarians be interested in social networking?
What are the main issues or problems with social networking?
Getting started on the social networking checklist
Chapter 3: Using Facebook, LinkedIn and Twitter for your career
Chapter 4: Personal marketing for your career
What is marketing and why do you need to know about it?
How do you apply marketing principles to your career?
How do you start to develop a personal brand?
Personal brand self-assessment checklist
Developing a personal brand as an early-career professional
Marketing: the four Cs
Web 2.0 tools for developing a personal brand
Web 2.0 tools for eportfolios
Importance and benefits of marketing
Chapter 5: Privacy, social networking and your career
Why is privacy
"This is a very practical guide, providing a good background in social-media technology along with some hands-on suggestions to get you started. Well researched and grounded in evidence, Gross strikes a good balance between theory and functional aspects, so there is something for everyone."--The Australian Library Journal, Vol. 62, No. 3, 2013
"Written in an informal style, this practical guide is suited to both new and established LIS professionals who are unfamiliar with this subject area."--An Leabharlann: The Irish Library
"A great deal of detailed information is presented about Web 2.0 technologies with direct professional relevance, including explanations, step by step instructions, useful web links and practical examples."--Australian Academic & Research Libraries