Brainstorming and Beyond - 1st Edition - ISBN: 9780124071575, 9780124071667

Brainstorming and Beyond

1st Edition

A User-Centered Design Method

Authors: Chauncey Wilson
Paperback ISBN: 9780124071575
eBook ISBN: 9780124071667
Imprint: Morgan Kaufmann
Published Date: 4th February 2013
Page Count: 84
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Description

Introduction

Chapter 1. Brainstorming

1.1 Overview of Brainstorming

1.2 When Should You Use Brainstorming?

1.3 Procedures and Practical Advice on Brainstorming

1.4 Variations and Extensions to Brainstorming

1.5 Major Issues in the Use of Brainstorming

1.6 Data Analysis

1.7 What Do You Need for Brainstorming?

Recommended Readings

References

Chapter 2. Brainwriting

2.1 Overview of Brainwriting

2.2 When Should You Use Brainwriting?

2.3 Procedures and Practical Advice on Interactive Brainwriting

2.4 Variations and Extensions to Brainwriting

2.5 Major Issues in the Use of Brainwriting

2.6 Data Analysis

2.7 What Do You Need to Use the Brainwriting Method?

Recommended Readings

References

Chapter 3. Braindrawing

3.1 Overview of Braindrawing

3.2 When Should You Use Braindrawing?

3.3 Procedures and Practical Advice on the Braindrawing Method

3.4 Variations and Extensions to Braindrawing

3.5 Major Issues in the Use of Braindrawing

3.6 Data Analysis

3.7 What Do You Need to Use Braindrawing?

Recommended Readings

References

Key Features

  • Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support
  • Explores efficient processes for analyzing the value of ideas
  • Examines ways to generate visual as well as textual ideas

Readership

User experience architects, designers, researchers, and specialists

Table of Contents

Introduction

Chapter 1. Brainstorming

1.1 Overview of Brainstorming

1.2 When Should You Use Brainstorming?

1.3 Procedures and Practical Advice on Brainstorming

1.4 Variations and Extensions to Brainstorming

1.5 Major Issues in the Use of Brainstorming

1.6 Data Analysis

1.7 What Do You Need for Brainstorming?

Recommended Readings

References

Chapter 2. Brainwriting

2.1 Overview of Brainwriting

2.2 When Should You Use Brainwriting?

2.3 Procedures and Practical Advice on Interactive Brainwriting

2.4 Variations and Extensions to Brainwriting

2.5 Major Issues in the Use of Brainwriting

2.6 Data Analysis

2.7 What Do You Need to Use the Brainwriting Method?

Recommended Readings

References

Chapter 3. Braindrawing

3.1 Overview of Braindrawing

3.2 When Should You Use Braindrawing?

3.3 Procedures and Practical Advice on the Braindrawing Method

3.4 Variations and Extensions to Braindrawing

3.5 Major Issues in the Use of Braindrawing

3.6 Data Analysis

3.7 What Do You Need to Use Braindrawing?

Recommended Readings

References

Details

No. of pages:
84
Language:
English
Copyright:
© Morgan Kaufmann 2013
Published:
Imprint:
Morgan Kaufmann
eBook ISBN:
9780124071667
Paperback ISBN:
9780124071575

About the Author

Chauncey Wilson

Chauncey Wilson is a UX Architect with 40 years of experience in human factors, usability, and user experience design. He has published and presented widely at UXPA, STC, CHI, APA, and HFES conferences. The author has published several books and chapters on usability engineering, brainstorming, surveys, victimization, and inspection methods. He has worked in small and large firms, started teams, consulted for a large firm, and consulted as a lone consultant. He enjoys the role of mentor and always tries to highlight the pros and cons of methods, principles, and processes. He is a member of the Skeptic’s society and enjoys the role of “Chief Skeptic.” Chauncey does not believe in magic numbers, miracle methods, or methodolotry.

Affiliations and Expertise

Senior User Researcher, Autodesk

Reviews

"The book covers all aspects of brainstorming, from analysis of its strengths and weaknesses to practical advice on the best practices to conduct a brainstorming session…A quick and effortless read, this book can be enjoyed by anyone interested in the topic…readers with technical, managerial, or even literary backgrounds can equally appreciate it."--ComputingReviews.com, April 15, 2014
"The book shows that brainstorming can be most successful and productive when the facilitator knows the proper techniques for getting the most out of the participant’s brains…At 75 pages, Brainstorming and Beyond: A User-Centered Design Method is a quick read, and of value to anyone who plans on using brainstorming to the most effective level possible."--RSAConference.com, January 26, 2014
"The three chapters in this slim book present creative methods for generating product ideas and business solutions through speaking, writing, and drawing in a group setting. Each chapter identifies the strengths and weaknesses of the method, describes procedures to planning and conducting the brainstorming sessions, and suggests specific variations tailored for specialized contexts."--Reference & Research Book News, October 2013