Most recent volume
Consumer Science and Strategic Marketing - Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer science has been implemented in the food retail industry for achieving the following strategic aims: understanding the value of merchandising in food retail, marketing and distributing food produce in an increasingly digital world, managing the difficulties of international food retail, amongst many others.
There is an emerging demand from food industry professionals and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.
Through case studies, successful examples and practices are be provided and newer inputs for further theoretical investigation are be given. Both current and future professionals in the food business will gain by using cases information and insights that can be used in their business environment.