Most recent volume

Volume . Handbook of Hospitality Marketing Management

Published: 11th April 2008 Editor: Haemoon Oh
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. The Handbooks of Hospitality Management Series is led by Editor-in-Chief, Professor Abraham Pizam.

Additional volumes

Handbook of Hospitality Strategic Management

Published: 22nd July 2008 Editors: Michael Olsen Jinlin Zhao

Handbook of Hospitality Human Resources Management

Published: 9th June 2008 Editor: Dana Tesone