Series: Events Management

The Events Management Series represents a consistent, planned and targeted approach to the market which: * provides a portfolio of titles which match management development needs through various stages; * prioritises publication of texts where there are current gaps in the market, or where current provision is unsatisfactory; * develops a portfolio of both practical and stimulating texts and is recognised as of consistent high quality for it to become the series of first choice for both authors and users.
Book Series: Events Feasibility and Development

Most recent volume


Volume . Events Feasibility and Development

Published: 14th December 2010 Author: William O'Toole

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?".

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

  • The process of creating a feasibility study
  • Events forecasting models and cost/benefit analysis
  • Types of events (exhibitions, sports, festivals) and their benefits and returns
  • Project management tools for measuring return on investment

Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.

Additional volumes


Conferences and Conventions

Published: 30th November 2007 Author: Tony Rogers

Risk Management for Meetings and Events

Published: 15th November 2007 Author: Julia Rutherford Silvers

Events Design and Experience

Published: 18th December 2006 Author: Graham Berridge

Human Resource Management for Events

Published: 10th August 2006 Author: Lynn Van der Wagen

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Published: 8th May 2006 Authors: Tony Rogers Rob Davidson

Innovative Marketing Communications

Published: 3rd October 2005 Authors: Guy Masterman Emma Wood

Management of Event Operations

Published: 23rd September 2005 Authors: Julia Tum Philippa Norton J. Nevan Wright