Best Practice

1st Edition

Process Innovation Management

Authors: Mohamed Zairi
Hardcover ISBN: 9780750639538
Imprint: Butterworth-Heinemann
Published Date: 20th January 1999
Page Count: 423


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Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field.

This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.

Key Features

Combines key themes of 'best practice' and 'innovation' Foreword and chapter by Professor Richard Duggan, the DTI's Innovation Director Professor Zairi is head of the European Centre for TQM at the University of Bradford


Mid - senior level managers; Innovation and project managers; MBA and executive development students; Design engineers; Manufacturing managers

Table of Contents

Foreword by Professor Richard Duggan, DTI Innovation Director; Being a world class organization: what does it mean? (Phil Hanson, IBM); Understanding tourism from cradle to grave (Dr Jim Crilly, Birds Eye Walls Ltd); Ideation: an integrated approach to idea generation (Professor Richard Duggan, DTI); Market orientation for superior competitiveness (S. Al-Shammri and Professor Mohamed Zairi, University of Bradford); Total supply chain for innovation (Professor Mohamed Zairi, University of Bradford); World class design (Dr. F. Trueman, University of Bradford); Customer management and development in retailing (Patrick Allen, University of Bradford); Project management and modern tools of innovation (Dr Trevor Francis, Lever Brothers Ltd); Bringing-in and focusing-on customer true needs (David Ginn, Ford Motors Co.); Auditing innovation through effective performance measurement (Professor Mohamed Zairi, University of Bradford); Sustaining a culture of discontinuous innovation (P. Ahmed, University of Bradford); Index.


No. of pages:
© Butterworth-Heinemann 1999
Hardcover ISBN:

About the Author

Mohamed Zairi

Affiliations and Expertise

Sabic Chair in Best Practice Management, University of Bradford