Description

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

Useful, practical guide to government's involvement in tourism over the past decade or more

Brings insight from both the academic and practitioner markets

International Case Studies

Key Features

· Useful, up-to-date and practical guide to governments' involvement in tourism over the past decade or more. · Brings insight from both the academic and practitioner markets. · International case studies

Readership

Postgraduate courses in Tourism, Travel and Hospitality.

Table of Contents

Benchmarking – A range of approaches. Current trends and isssues: The rationale for states' involvement in tourism. Trends in tourism performance. Structure, legal status and the role of NTOs. Australia. Canada. France. Ireland. Netherlands. New Zealand. South Africa. Spain.

Details

No. of pages:
274
Language:
English
Copyright:
© 2006
Published:
Imprint:
Elsevier Science
Print ISBN:
9780080446578
Electronic ISBN:
9780080458786

About the editors

John Lennon

Affiliations and Expertise

Glasgow Caledonian University, UK

Hugh Smith

Affiliations and Expertise

Glasgow Caledonian University, Glasgow, UK

Nancy Cockerell

Affiliations and Expertise

The Travel Business Partnership, London, UK

Jill Trew

Affiliations and Expertise

The Travel Business Partnership, London, UK

Reviews

"...its authors deserve to be congratulated because of their contributions to this emerging field from the practical perspective." -Metin Kozak, Mugla University, TOURISM MANAGMENT, 2006 (in press)