COVID-19 Update: We are currently shipping orders daily. However, due to transit disruptions in some geographies, deliveries may be delayed. To provide all customers with timely access to content, we are offering 50% off Science and Technology Print & eBook bundle options. Terms & conditions.
Behavioral Economics for Tourism - 1st Edition - ISBN: 9780128138083, 9780128138120

Behavioral Economics for Tourism

1st Edition

Perspectives on Business and Policy in the Travel Industry

Author: Milena Nikolova
Paperback ISBN: 9780128138083
eBook ISBN: 9780128138120
Imprint: Academic Press
Published Date: 24th September 2020
Page Count: 278
Sales tax will be calculated at check-out Price includes VAT/GST
Price includes VAT/GST

Institutional Subscription

Secure Checkout

Personal information is secured with SSL technology.

Free Shipping

Free global shipping
No minimum order.

Table of Contents


1. Primer on Behavioural Economics
1. Save More Tomorrow Program for Retirement Planning in the US
2. Smarter Lunchrooms Movement
3. Making Roads Safer
4. Using Behaviorally-friendly Design to Encourage Loan Payoff
5. Designing Policy with Happiness in Mind
6. Fighting Obesity with Air Miles
7. Improving the Likelihood for Enrollment and Graduation of Unprivileged College Students
8. Reducing the use of disposable plastic bags in Chicago
9. Encouraging Water Conservation
10. Nudging companies towards timely tax return registration

2. Tourism and traditional thinking

3. Tourism of the (near) future: growing, faster, on-the-go

4. Behavior-Smart Thinking for Destinations

5. Behavior-Smart Thinking for Tourism Companies

6. Challenges and Approaches Using Behaviour-Smart Thinking in 10 Tourism Industry Scenarios

1. Behavior-Smart Lowering of Airline Carbon Emissions…Today
2. Making Climate Footprint a Factor in Food Choice
3. Behavioral Segmentation for Destination Netherlands 2030
4. Making Sustainability Easy to Follow (Helsinki's Think Sustainably)
5. Factory Food-N-Dance: designing the experience with what is good for the traveler in the mind
6. Iceland Academy: Traveler Education for Better Experience and Proper Behavior
7. Economic Nutrition: Making Economic Impact of Spending Salient
8. Gamifying Responsible Travel: Adventure Junky
9. Cut Food Waste 2020: An Integrated Effort to Cut Food Waste
10. Piloting Behavior-Smart Thinking on Destination Level (Västmanland Region, Sweden)



Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.

Key Features

  • Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist
  • Allows the tourism industry to better understand tourists, both cognitively and emotionally
  • Supports business success, technology development and sustainability in the tourism industry
  • Features case studies on behavioral tactics and strategies for use in tourism


Tourism professionals at destination marketing organizations (DMOs), tourism industry analysts, policy makers, and economic growth specialists working with tourism development projects. Graduate students, 1st year PhD students and early career researchers across tourism and hospitality programs and disciplines that relate to behavioral economics


No. of pages:
© Academic Press 2020
24th September 2020
Academic Press
Paperback ISBN:
eBook ISBN:


"Explores the tourism industry from a behavioral economics perspective, providing a realistic explanation to the phenomena associated with typical business and policy challenges." --Journal of Economic Literature

Ratings and Reviews

About the Author

Milena Nikolova

Milena S. Nikolova is a researcher and expert in tourism. She received her PhD from The George Washington University School of Business and her MS in Psychology from the Sofia University in Bulgaria. She has 15 years of combined experience as academic educator and researcher at The George Washington University School of Business and the Department of Business at the American University in Bulgaria. Her profile combines academic background with practitioner experience as global expert who has worked with tourism businesses and institutions across four continents. Milena’s research and professional interests focus on traveler psychology and behavioral tactics for tourism business and policy. She is a frequent speaker at tourism industry events on these topics. Currently, Milena is actively engaged in piloting innovation programs applying behavioral solutions for sustainability and market success for travel destinations.

Affiliations and Expertise

expert and researcher in behavioral economics for the tourism industry.