Augmented Reality Law, Privacy, and Ethics

Augmented Reality Law, Privacy, and Ethics

Law, Society, and Emerging AR Technologies

1st Edition - December 9, 2014

Write a review

  • Author: Brian Wassom
  • eBook ISBN: 9780128005248
  • Paperback ISBN: 9780128002087

Purchase options

Purchase options
DRM-free (Mobi, PDF, EPub)
Sales tax will be calculated at check-out

Institutional Subscription

Free Global Shipping
No minimum order


Augmented Reality (AR) is the blending of digital information in a real-world environment. A common example can be seen during any televised football game, in which information about the game is digitally overlaid on the field as the players move and position themselves. Another application is Google Glass, which enables users to see AR graphics and information about their location and surroundings on the lenses of their "digital eyewear", changing in real-time as they move about. Augmented Reality Law, Privacy, and Ethics is the first book to examine the social, legal, and ethical issues surrounding AR technology. Digital eyewear products have very recently thrust this rapidly-expanding field into the mainstream, but the technology is so much more than those devices. Industry analysts have dubbed AR the "eighth mass medium" of communications. Science fiction movies have shown us the promise of this technology for decades, and now our capabilities are finally catching up to that vision. Augmented Reality will influence society as fundamentally as the Internet itself has done, and such a powerful medium cannot help but radically affect the laws and norms that govern society. No author is as uniquely qualified to provide a big-picture forecast and guidebook for these developments as Brian Wassom. A practicing attorney, he has been writing on AR law since 2007 and has established himself as the world's foremost thought leader on the intersection of law, ethics, privacy, and AR. Augmented Reality professionals around the world follow his Augmented Legality® blog. This book collects and expands upon the best ideas expressed in that blog, and sets them in the context of a big-picture forecast of how AR is shaping all aspects of society.

Key Features

  • Augmented reality thought-leader Brian Wassom provides you with insight into how AR is changing our world socially, ethically, and legally.
  • Includes current examples, case studies, and legal cases from the frontiers of AR technology.
  • Learn how AR is changing our world in the areas of civil rights, privacy, litigation, courtroom procedure, addition, pornography, criminal activity, patent, copyright, and free speech.
  • An invaluable reference guide to the impacts of this cutting-edge technology for anyone who is developing apps for it, using it, or affected by it in daily life.


information security professionals of all levels; IT professionals; augmented reality developers; managers and entrepreneurs of companies utilizing augmented reality; CSOs and CISOs working to integrate augmented reality into their products; legal professionals involved in intellectual property law

Table of Contents

    • Dedication
    • Endorsements
    • Author Biography
    • Technical Editor Biography
    • Acknowledgments
    • Part A: Understanding the landscape
      • Chapter 1: What is “Augmented Reality Law,” and Why Should I Care?
        • Abstract
        • What is “augmented reality law”?
        • Why study AR law?
        • Conclusion
      • Chapter 2: A Summary of AR Technology
        • Abstract
        • Introduction
        • Defining our terms
        • A technology for all senses
        • Supporting, or “augmented world,” technologies
        • Levels of adoption
    • Part B: AR & the Law
      • Chapter 3: Privacy
        • Abstract
        • Introduction
        • Sources of privacy law
        • Privacy concerns raised by AR
        • Using AR to enhance privacy
      • Chapter 4: Advertising, Marketing, and eCommerce
        • Abstract
        • Introduction
        • AR’s use in advertising and marketing
        • False advertising and unfair competition
        • Advertising disclosures
        • Conducting commerce
        • Conclusion
      • Chapter 5: Intellectual Property
        • Abstract
        • Introduction
        • Patents
        • Trademarks
        • Copyright
        • The right of publicity
      • Chapter 6: Real Property Rights
        • Abstract
        • Introduction
        • The basic rights at issue
        • AR: where property rights and free speech collide
        • Scarcity in augmented real estate
        • Other intersections between property rights and AR
      • Chapter 7: Torts and Personal Injury
        • Abstract
        • Introduction
        • Intentional torts
        • Negligence
        • Products liability
        • Automotive
        • Conclusion
      • Chapter 8: Criminal Law
        • Abstract
        • Introduction
        • Unintentional run-ins with the law through AR
        • Intentional criminal activity
        • Law enforcement usage
        • Turning the cameras backwards: wearables as a means to monitor law enforcement
      • Chapter 9: Civil Rights
        • Abstract
        • Introduction
        • The current requirements for accommodating the disabled in digital media
        • How AR can meaningfully improve the lives of disabled persons
      • Chapter 10: Litigation Procedure
        • Abstract
        • Introduction
        • Gathering evidence for use in legal proceedings
        • V-Discovery
        • Assisting lawyers with legal research
        • Augmented reality in the courtroom
        • Personal jurisdiction
    • Part C: AR & Society
      • Chapter 11: Politics and Civil Society
        • Abstract
        • Introduction
        • AR as a means of mobilizing people for social good
        • AR and the erosion of civil society
        • Hope remains
      • Chapter 12: Personal Ethics
        • Abstract
        • Introduction
        • Will augmented world technologies erode our ability to make ethical decisions?
        • Will augmented world technologies corrupt our ethical decisions?
        • Will augmented world technologies lead us to form bad habits?
      • Chapter 13: Addiction and Pornography
        • Abstract
        • Introduction
        • AR Addiction
        • Pornographic and prurient Content
        • Conclusion
      • Index

Product details

  • No. of pages: 360
  • Language: English
  • Copyright: © Syngress 2014
  • Published: December 9, 2014
  • Imprint: Syngress
  • eBook ISBN: 9780128005248
  • Paperback ISBN: 9780128002087

About the Author

Brian Wassom

Brian D. Wassom litigates disputes and counsels clients concerning copyright, trademark, publicity rights, and related intellectual property and advertising issues. In particular, Brian focuses his practice on social media and other emerging forms of digital communication. He has several years’ experience assisting media companies in exercising their freedom of the press, obtaining access to information, and defending claims of defamation, invasion of privacy, and eavesdropping. Brian chairs his firm’s Social, Mobile and Emerging Media Practice Group. He also authors a popular blog on this topic, as well as the online treatise Wassom on Social Media Law and the ebook Augmented Legality 1.0, which examines the law governing “augmented reality” technologies. He is also a highly sought-after public speaker. Brian regularly speaks to industry groups, legal education seminars, and conferences across the country on social media, augmented reality, and related topics. Brian is also the Secretary of, and legal counsel to, AugmentedReality.Org, a nonprofit trade association for the AR industry and organizer of Augmented World Expo, the largest annual gathering of AR professionals.

Affiliations and Expertise

Honigman Miller Scwartz and Cohn LLP, Augmented World Expo and AugmentedReality.Org

Ratings and Reviews

Write a review

There are currently no reviews for "Augmented Reality Law, Privacy, and Ethics"