Attitudes, Conflict, and Social Change

Attitudes, Conflict, and Social Change

1st Edition - January 1, 1972

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  • Editors: Bert T. King, Elliott McGinnies
  • eBook ISBN: 9781483266237

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Attitudes, Conflict, and Social Change is based on a symposium on attitudes, social change, and intergroup conflict conducted on the University of Maryland campus. The book focuses on the following interrelated topics and issues: (1) The concepts of "attitude" and "attitude change" as they are used in psychological, sociological, and political science research. (2) How people change their attitudes and behavior in response to technological change and broad social currents as well as to specific persuasive communications delivered via the mass media or within an organization or a small group. (3) The role of attitudes and their modification in social change. (4) The role of attitudes in the genesis, the processes, and the outcomes of intergroup conflict at the level of the organization, at different societal levels, and at the international level. (5) The perplexing problems involved in determining how attitudes and overt behavior relate to each other. (6) Relationships between theories of attitude change and action programs designed to change attitudes in various social, cultural, ethnic, and national groups. (7) Relationships between laboratory experiments and field research involving attitude change. (8) The directions that future attitude research might take in order to be most productive with respect to both theory development and applications.

Table of Contents

  • List of Contributors


    1. Overview: Social Contexts and Issues for Contemporary Attitude Change Research

    The Current World Scene


    Attitudes toward Work and Leisure

    International Attitudes and Behavior

    Student Attitudes and Unrest

    Racial Conflict, Attitudes, and Economic Opportunity

    Differences among Disciplines

    Some Theoretical Considerations


    Part One The Concept and Role of Attitudes

    2. Are Attitudes Necessary?


    3. Stress, Self-Esteem, and Attitudes

    Psychological Stress

    Self-Esteem and Stress

    Stress and Attitude Change

    Communicator Credibility

    A Note on Research Strategy


    Part Two Conformity and Conflict in Organizational Contexts

    4. Conflict and Change in the Universities

    Current Analyses of Student Unrest

    Toward a Heuristic Analysis of Student Unrest


    5. The Tactics and Ethics of Persuasion

    Persuading for New Politics

    Machiavellian Strategies

    Making Machiavelli Work for Peace



    6. Conflict Strategies Related to Organizational Theories and Management Systems

    Progress in Recent Centuries

    Progress Usually Starts in One Area of Human Activity

    The Nature of a Society is Reflected in Its Management of Conflict

    Quantitative Research Accelerates Development of Improved Social Systems

    A General Theory Based on Principles of the Best Managers

    Human Organizations Can Be Described Quantitatively

    Relation of Interaction-Influence Networks to Conflict Management

    Conflict Managed Best in Most Highly Developed Social System

    Obsolete Social Systems Used in Attempts to Resolve Conflict

    Effective Interaction-Influence Networks Absent in Communist China-United States Relationships

    Black-White Relationships Lack Effective Interaction-Influence Networks

    Large Universities Lack Effective Interaction-Influence Networks


    Part Three Racial Attitudes and Social Change

    7. The Impact of Social Change on Attitudes


    8. Mass Media and Social Change

    General Functions of the Media

    Nation Building

    Rising Aspirations and Deferred Gratification

    Personal Channels

    Modernized Areas

    Mirror versus Molder

    The Media and the Black Social Revolution



    9. Contextual Models of School Desegregation

    Previous Relevant Ecological Research

    The Texas Ecological Model

    Attitude and School Desegregation

    Ecology, Attitudes, and Southern Desegregation

    Summary and Implications


    Part Four Attitudes and International Social Change

    10. The Shuttle Box of Subsistence Attitudes

    The Philippine Setting

    Observed Behavior Patterns

    Peasants and Poverty

    Peasant Attitudes

    Some Attitudes of Rural Filipinos

    Changes in Attitudes

    An Interpretation

    Avoidance Learning


    11. The Pro-Us Illusion and the Black-Top Image

    American Perception of the Soviet People

    Our Perception of the Cuban People

    Our Perception of the South Vietnamese People

    Reasons for the Pro-Us Illusion

    The Black-Top Image

    Reasons for the Combination


    Author Index

    Subject Index

Product details

  • No. of pages: 248
  • Language: English
  • Copyright: © Academic Press 1972
  • Published: January 1, 1972
  • Imprint: Academic Press
  • eBook ISBN: 9781483266237

About the Editors

Bert T. King

Elliott McGinnies

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