
Analyzing Social Media Networks with NodeXL
Insights from a Connected World
Resources
Description
Key Features
- Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA
- Demonstrates how visual analytics research can be applied to SNA tools for the mass market
- Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis
- Download companion materials and resources at https://nodexl.codeplex.com/documentation
Readership
Researchers, academics, practitioners, and students in visual analytics, information visualization, HCI, web design, user experience design, information architecture, database administrators, data/Information analysts, information and enterprise architects, data warehouse and systems engineers
Table of Contents
Preface
Acknowledgments
About the Authors
Contributors
I Getting Started With Analyzing Social Media Networks
1. Introduction to Social Media and Social Networks
2. Social Media: New Technologies of Collaboration
3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections
II NodeXL Tutorial: Learning By Doing
4. Getting Started with NodeXL, Layout, Visual Design, and Labeling
5. Calculating and Visualizing Network Metrics
6. Preparing Data and Filtering
7. Clustering and Grouping
III Social Media Network Analysis Case Studies
8. Email: The Lifeblood of Modern Communication
9. Thread Networks: Mapping Message Boards and Email Lists
10. Twitter: Conversation, Entertainment, and Information, All in One Network!
11. Visualizing and Interpreting Facebook Networks
12. WWW Hyperlink Networks
13. Flickr: Linking People, Photos, and Tags
14. YouTube: Contrasting Patterns of Content, Interaction, and Prominence
15. Wiki Networks: Connections of Creativity and Collaboration
Appendix : NodeXL for Programmers
Index
Product details
- No. of pages: 304
- Language: English
- Copyright: © Morgan Kaufmann 2010
- Published: August 27, 2010
- Imprint: Morgan Kaufmann
- eBook ISBN: 9780123822307
About the Authors
Derek Hansen
Affiliations and Expertise
Ben Shneiderman
Affiliations and Expertise
Marc Smith
Affiliations and Expertise
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