Adventure Tourism

1st Edition

The New Frontier

Authors: John Swarbrooke Colin Beard Suzanne Leckie Gill Pomfret
Paperback ISBN: 9780750651868
Imprint: Butterworth-Heinemann
Published Date: 7th April 2003
Page Count: 368


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Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.

Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.

There is also a companion website with additional cases, which can be found at

Key Features

  • International case studies, including wilderness tourism in Siberia, rock-climbing based tourism in Spain and mountain tourism in Greece
  • Unique treatment of the subject
  • A respected team of authors


Senior undergraduate students taking electives in Adventure Tourism as part of Tourism and Leisure degrees. Postgraduate programmes in ecotourism and adventure tourism courses. Professionals involved in managing adventure tourism enterprises.

Table of Contents

Introduction; The historical development of adventure tourism; The sources of adventure; The milieu of adventure tourism; Outdoor adventure and management training; Artificial environments for adventure tourism; Mental adventure tourism; The adventure tourist; The supply side of adventure tourism; The geography of adventure tourism; The impacts of adventure tourism; Topical issues and the future of adventure tourism; Case studies.


No. of pages:
© Butterworth-Heinemann 2003
Paperback ISBN:

About the Author

John Swarbrooke

Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Affiliations and Expertise

Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK

Colin Beard

Affiliations and Expertise

Senior Lecturer, Outdoor Management Education, Sheffield Hallam University

Suzanne Leckie

Affiliations and Expertise

Senior Lecturer, Countryside Recreation Management, Sheffield Hallam University

Gill Pomfret

Affiliations and Expertise

Senior Lecturer, Tourism Management, Centre for Tourism, Sheffield Hallam University


"'Adventure Tourism: The new frontier' is an essential introduction to the adventure tourism sector for both tertiary students of tourism and professionals working in the tourism industry, as it offers a unique analysis of this fast expanding niche sector....The book will prove accessible to its non-academic audience, while providng a useful reference and first port of call for those researching in this sector and a textbook for tourism academics teaching undergraduate or postgraduate courses in this area." -Tim Bentley, Department of International Business Massey, Aukland, New Zealand "...provides a much needed analysis of this expanding sector of the international tourism market, and is a useful compliation of current knowledge and thought in this area." - Tourism Management