Advanced Theory and Practice in Sport Marketing

1st Edition

Print ISBN: 9780750684910
Imprint: Butterworth-Heinemann
Published Date: 12th February 2008
Page Count: 480


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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.

Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

Key Features

*Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory

  • A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding
  • PowerPoint slides and an electronic test bank available online to accelerate learning
  • An analysis of advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more


High level undergraduate and graduate students in sport marketing courses- compulsory in these courses; 2ndary potential as a supplementary text in sport marketing related courses- sales, sponsorship, etc.

Table of Contents

Chapter 1: Introduction to Sport Marketing Chapter 2: Sport Marketing Research Chapter 3 - Sport Marketing Information Systems Chapter 4 – Sport Consumer Behavior Chapter 5: Business Ethics in Sport Marketing Chapter 6: Logistics in Sport Marketing Chapter 7: Sport Products and Services Chapter 8: Sport Advertising Chapter 9: Sport Sponsorship Chapter 10: Sport Promotions Chapter 11: Sales Management in Sport Chapter 12: Sport Retail Management and Entrepreneurship Chapter 13: Sport E-Business and E-Commerce Chapter 14: International and Global Marketing in Sport Chapter 15 - The Future of Sport Marketing - Enterprise Sport Marketing Management


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‘Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.’ DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA. ‘Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.’ DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.