Academic and Professional Publishing

Academic and Professional Publishing

1st Edition - September 10, 2012

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  • Editors: Robert Campbell, Ed Pentz, Ian Borthwick
  • eBook ISBN: 9781780633091
  • Paperback ISBN: 9781843346692

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Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges.This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing.This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing.

Key Features

  • Brings together expert publishing professionals to provide an authoritative insight into industry developments
  • Details the challenges publishers face and the leading-edge processes and procedures used to meet them
  • Discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in


New and upcoming publishing professionals, publishing executives interested in keeping up-to-date with industry developments and publishing courses

Table of Contents

  • List of figures and tables

    About the authors

    Chapter 1: Introduction: overview of academic and professional publishing



    Trends in journal publishing

    The four phases of the ‘modern journal’

    The rise, fall and rise in circulation

    Current status

    Electronic publishing

    Journals and data

    A dark cloud

    The future

    Chapter 2: Peer review in a rapidly evolving publishing landscape



    Peer review as the foundation of the primary literature

    The peer-review process

    Evaluation and decision-making

    New models of peer review

    Post-publication review and evaluation

    Conclusion and outlook

    Chapter 3: The scholarly ecosystem



    Funding of research by governments, business and other organisations

    Research and researchers

    Communicating research

    Competition and collaboration

    Looking forward

    Chapter 4: The digital revolution



    Online publishing platforms

    Web 2.0

    Workflow integration

    Mobile devices

    Semantic technology

    Publisher interests in semantic technology

    Conclusion and outlook

    Chapter 5: Publishing and communication strategies



    Strategic developments in the scientific and academic publishing industry

    Product development vs. market development

    The Tao of Academic Publishing

    Acknowledgments and sources of further information

    Chapter 6: Development of journal publishing business models and finances



    Business models for scholarly journals

    Bundling and multi-journal packages


    Pay-per-view purchase and rental

    Digital archives and back files

    Hybrid open access

    Author self-archiving and institutional/subject repositories

    Cost management

    Financial management and performance

    Profit and loss (P&L) statement

    Balance sheet

    Cash flow

    Journals as a portfolio

    Conclusion and outlook

    Chapter 7: Development of book publishing business models and finances



    The impact of digitisation and digital publishing

    The stakeholders and market drivers of digital book publishing

    The shape and development of new book publishing business models

    Conclusion – the future of ‘stuff’


    Chapter 8: Editorial and production workflows



    Advances in formats and in editorial and production workflows

    Metadata and XML-based processing

    Electronic production workflows

    Business process management and IT systems development

    Quality assurance

    Conclusion and outlook

    Chapter 9: Electronic publishing standards



    Standards development

    Key standards in electronic publishing


    Chapter 10: Citation, bibliometrics and quality: assessing impact and usage



    Quality, impact and popularity

    Citation indices

    Journal impact metrics

    Backlash against citation metrics

    Strategic journal development

    The ‘early view’ effect

    Open Access (OA) and citations

    Author metrics

    The future of research performance metrics

    Chapter 11: Relating content to the user


    Introduction: user experience in the publishing industry

    Researcher workflow: insights from market and user research

    Interactivity, personalization and dialogue

    Metadata and text mining

    Interoperability and workflow support

    Authority, versioning and trust

    Conclusion and outlook

    Chapter 12: Sales, licensing and marketing



    Fundamentals of a publishing business

    Understanding the market

    The development of pricing models

    The role of the publisher in adding value

    Conclusion and outlook

    Acknowledgments and sources of further information

    Chapter 13: The evolving role of libraries in the scholarly ecosystem



    The move to digital collections

    The changing role of libraries2

    The triple helix, research funding and libraries

    Where next? Discovery and the role of libraries

    Chapter 14: Publishing ethics and integrity


    Introduction: why should publishers be concerned about ethics?

    What can go wrong if scholarly publishing is unethical?

    What can publishers do to prevent, detect and respond to research and publication misconduct?

    How should editors and publishers respond to allegations or suspicions of fraud and misconduct?

    What role should publishers play in setting journal policies?

    The relationship between publishers and journal editors

    Why being ethical makes commercial sense

    Conclusions and outlook

    Sources of further information

    Chapter 15: Legal aspects and copyright



    Copyright basics

    Role of copyright in the digital age

    Publishing agreements

    Creative commons and similar licences

    Piracy issues and enforcement routes

    Conclusion and outlook

    Chapter 16: Relationship management



    Establishing a formal relationship: contracts, obligations and responsibilities

    Collaborative journal development

    Adopting an account management approach

    Managing the people in a relationship

    Winning and retaining publishing contracts


    Chapter 17: Does journal publishing have a future?



    Key Question 1: Research behaviour: will researchers still communicate and be evaluated by journal publication?

    Key Question 2: Technology: will tools develop that make the current journal obsolete?

    Key Question 3: Business models: will there be any viable business models to sustain publishing operations with net returns?

    Key Question 4: Political Zeitgeist: will public (political) attitudes regarding the Internet make publishing impossible?


    Chapter 18: External forces and their impacts on academic and professional publishing



    Abundance and absorption: the reality of a ‘flat’ information world

    Customer demands and preferences

    Devices and mobility

    Business model pressures

    Workflows and use-cases

    Metrics and meaning

    Source of stability

    Trends worth watching


    Chapter 19: Career development in academic and professional publishing



    Entry routes

    Subject expertise and skills


    The value of a publishing qualification

    Internal and external training courses for publishing staff: learning on the job

    Occupational standards

    Career development in post

    Current and future skills



    Chapter 20: Epilogue: trust in academic and professional publishing



    Trust in scholarly publishing

    How do publishers establish trust?

    Stewards of content

    What about business models and costs?

    What about small publishers?

    Identification of content and people

    Conclusion and outlook


Product details

  • No. of pages: 510
  • Language: English
  • Copyright: © Chandos Publishing 2012
  • Published: September 10, 2012
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780633091
  • Paperback ISBN: 9781843346692

About the Editors

Robert Campbell

Robert Campbell is Senior Publisher at Wiley-Blackwell Publishing and is Chair of the Publishing Research Consortium (PRC); he is also a former Chair of the International Network for the Availability of Scientific Publications (INASP), the International Association of Scientific, Technical and Medical Publishers (STM) and CrossRef.

Affiliations and Expertise

Wiley-Blackwell Publishing

Ed Pentz

Ed Pentz is Executive Director of CrossRef and is a board member of the Open Researcher and Contributor ID (ORCID) initiative, the International DOI Foundation and the UK Serials Group (UKSG).

Affiliations and Expertise


Ian Borthwick

Ian Borthwick is a Portfolio Development Manager at IET Standards Limited, UK, and is the Under-35 STM board member serving from 2008 to 2014.

Affiliations and Expertise

IET Standards, UK

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