A Textbook of Pharmaceutical Industrial Management

1st Edition

Author:

  • Biren Shah
    • Electronic ISBN 9788131232637

    Key Features

    Salient Features

    • Student-friendly narrative language
    • Point wise presentation of key concepts
    • Caricatures providing an aesthetic visual impact for understanding vital concepts
    • 107 tables and 110 illustrations to aid students in learning and mastering key concepts
    • Plenty of examples and practice tables to facilitate expertise in accountancy and preparation of financial documents like ledger preparation, balance book/accounts maintenance, etc.
    • Points to Ponder at the end to help students quickly revise the chapter
    • End-of-chapter questions from previous years’ examinations to test knowledge and skills

    Table of Contents

    Contents

     

    Foreword 1 v

    Foreword 2 vv

    Foreword 3 vii

    Preface ix

    1. Indian Pharmaceutical Industry 1

    2. Introduction to Management 9

    3. Principles of Management 21

    4. Communication 31

    5. Motivation 47

    6. Decision Making 61

    7. Leadership 69

    8. Administrative Management 75

    9. Managerial Control 89

    10. Planning and Forecasting 103

    11. Personnel Management 111

    12. Production Management 127

    13. Materials Management 153

    14. Pharmaceutical Marketing 173

    15. Marketing Research 183

    16. Recruitment, Selection and Retention of Pharmacy Personnel 193

    17. Channels of Distribution 205

    18. Salesmanship 221

    19. Establishment of a Pharmaceutical Factory 237

    20. Pharmaceutical Export 253

    21. Accounting and Its Principles 259

    22. Th e Journal 295

    23. Cash Book 309

    24. Ledger 323

    25. Trial Balance 333

    26. Financial Statements 351

    27. Bank Reconciliation Statements 369

    28. Bills of Exchange 377

    29. Treatment of Cheques 387

    30. Economics 393

    31. Trade 409

    32. Insurance 421

    33. Labour Welfare 431

    34. Application of Computer in Accounting 439

    Details

    No. of pages:
    462
    Language:
    English
    Copyright:
    © 2010
    Imprint:
    Elsevier India
    Electronic ISBN:
    9788131232637