Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.
Brief description of classical planning and marketing techniques
Easy to follow marketing tips geared to libraries and their offerings and working practices
Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed
Practitioners and students of Library and Information Science
Table of Contents
Why is marketing so important? Marketing tools; Marketing in practice; Who else can help us? Publishers’ marketing suggestions; Conclusion.
Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.