Description

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

Key Features

  • Brief description of classical planning and marketing techniques
  • Easy to follow marketing tips geared to libraries and their offerings and working practices
  • Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Readership

Practitioners and students of Library and Information Science

Table of Contents

Why is marketing so important? Marketing tools; Marketing in practice; Who else can help us? Publishers’ marketing suggestions; Conclusion.

Details

No. of pages:
108
Language:
English
Copyright:
© 2008
Published:
Imprint:
Chandos Publishing
Print ISBN:
9781843344254
Electronic ISBN:
9781780631325

About the editor

Zuzana Helinsky

Zuzana Helinsky is a qualified librarian who has worked with academic and public libraries; she set up and managed for many years the major Swedish subscription agent, and is now a consultant and lecturer, arranging courses in marketing in Sweden, England and the Czech Republic.