Digital / online

General Creative Guidelines

  • All creatives must be approved and tested before a campaign can begin
  • Creative must be received three business days before campaign launch date
  • Creative not in compliance with these guidelines cannot be processed
  • Only non-animated .gif and .jpeg creatives are permitted on the subscription area of ScienceDirect

Standard Banners

  • Acceptable formats are .gif and/or .jpeg
  • Maximum animation length is 15 seconds
  • All ads with a white background must include a colored border
  • 40Kb max file size

Flash Banners

  • Maximum animation length is 15 seconds
  • 40Kb max file size
  • All ads with a white background must include a colored border
  • Flash creatives should have a ClickTag definition built in - see below:
    on (release) {getURL(clickTag, "_blank");}
  • Creatives with a hard-coded URL can be trafficked but clicks will not be counted
  • When submitting a flash file, a back-up .gif is required

HTML scripts/redirects/Javascript/3rd party tags

  • These are allowed by the RELX Group

Creative technical specifications by banner type

LEADERBOARD 728 x 90
Creative Type Leaderboard
Placement: HealthConnect gateway page
http://www.journals.elsevierhealth.com/periodicals/home
Above banner, set to display on related gateway pages
Placement: Journal pages Above journal banner and logo, set to display on all non-content journal pages (content pages = abstract and full text articles)
[generic list of non-content pages available upon request though will vary by journal]
NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only. This is not an automatic placement so a special request must be made. Ad will appear on all abstract and FT pages (for all issues).

Placement: Portal pages
Portal Home:
http://www.journals.elsevierhealth.com/periodicals/home/portals

Above banner, set to display on portal home and non-content pages of individual portals (e.g., OphSource, UrologyAccess, etc.)
Size 40K max
Rotation Accepted
Animated GIF Max 3 loops of animation – up to 15 seconds per loop
Required Resolution 72 dpi
Acceptable File Format GIF, JPEG, SWF [rich media (e.g., Flash)]
Color Palette 216 (for GIF files)
Rich Media Yes
Target URL Required


NOTE:

Rich media ads (FLA/SWF) must be accompanied by a backup GIF or JPG.

WIDE SKYSCRAPER160 x 600
Creative TypeWide skyscraper
Placement: HealthConnect gateway page
http://www.journals.elsevierhealth.com/periodicals/home
RH column/side of page, set to display on related gateway pages
Placement: Journal pagesRH column of journal page, displays on all non-content pages (content pages = abstract and full text articles)
[generic list of non-content pages available upon request though will vary by journal]

Placement: Portal pages
Portal Home:
http://www.journals.elsevierhealth.com/periodicals/home/portals

RH column/side of page, set to display on portal home and non-content pages of individual portals (e.g., OphSource, UrologyAccess, etc.)
Size 40K max
Rotation Accepted
Animated GIF Max 3 loops of animation – up to 15 seconds per loop
Required Resolution 72 dpi
Acceptable File Format GIF, JPEG, SWF [rich media (e.g., Flash)]
Color Palette 216 (for GIF files)
Rich Media Yes
Target URL Required


NOTE:

Rich media ads (FLA/SWF) must be accompanied by a backup GIF or JPG.

LARGE RECTANGLE300x250
Creative TypeLarge Rectangle
Placement: HealthConnect gateway page
http://www.journals.elsevierhealth.com/periodicals/home
Bottom center of the page, set to display on related gateway pages
Placement: Journal pagesBottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles)
[generic list of non-content pages available upon request though will vary by journal]

Placement: Portal pages
Portal Home:
http://www.journals.elsevierhealth.com/periodicals/home/portals

Bottom center of page, set to display on portal home page of individual portals (e.g., OphSource, UrologyAccess, etc.)
Size 40K max
Rotation Accepted
Animated GIF Max 3 loops of animation – up to 15 seconds per loop
Required Resolution 72 dpi
Acceptable File Format GIF, JPEG, SWF [rich media (e.g., Flash)]
Color Palette 216 (for GIF files)
Rich Media Yes
Target URL Required


NOTE:

Rich media ads (FLA/SWF) must be accompanied by a backup GIF or JPG.

Additional Notes:

  • Flash Versions accepted: 6 and higher, with click tag
  • Flash SWF files should not be hardcoded with the clickthrough url.
  • No point roll
  • 3RD party tags accepted
  • Can target by zone
  • Ads served via DART (DFP Doubleclick)

We do not manipulate or modify supplied tags.  The Client is responsible for providing fully functioning tags.

We will not pad creative with white space to ensure they meet ad size specifications.