International Medical News Group Launches Cardiology Product Zone in Partnership with Pure Incubation

Morristown, New Jersey, 09 November 2010 – International Medical News Group, LLC, an Elsevier company that provides medical news and information to physicians, announced today the launch of Cardiology Product Zone. This new product resource guide is launched in partnership with Pure Incubation, a company that specializes in developing data driven web properties and performance media programs that are focused exclusively on the product buying process. Cardiology Product Zone can be found on Internal Medicine News Digital Network at www.internalmedicinenews.com, or accessed directly at http://cardiology.internalmedicinenews.com.

Cardiology Product Zone provides immediate and comprehensive access to critical information used in the medical buying process, including videos, white papers, webcasts, case studies, and additional content delivered in more than 20 digital formats. The new Cardiology Product Zone launches with more than 4,500 product, company and resource listings devoted exclusively to the cardiology market.

"The medical purchasing process is becoming increasingly complex as buyers are relying more and more on a variety of online information sources including vendor content, digital resources, and independent research," said Alan Imhoff, President of International Medical News Group (IMNG). "With the tremendous feedback we received from the Product Zone on Skin & Allergy News Digital Network, launching the new Cardiology Product Zone was the natural next step. No other cardiology product information resource features the broad range of content found here. Along with Cardiology Product Zone, we will also announce a new series of online media programs to help our advertisers educate their prospects and establish leadership positions within their product categories as well as qualify validated sales leads.”

The Cardiology Product Zone is a partnership between IMNG and Pure Incubation and is powered by the technologies and web content resources at www.MedicalProductGuide.com. “We are excited to further develop our partnership with IMNG and to create the most comprehensive buying resource for the cardiology market,” said Melissa Chang, President and Founder of Pure Incubation.

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About Pure Incubation
Pure Incubation is an industry leader in powering the social buying process for Healthcare and Technology markets, located in Topsfield, MA. The company specializes in developing data driven web properties and performance media programs that are focused exclusively on the product buying process. Founded by Internet Media veterans, Pure Incubation develops proprietary technologies (www.SauceTechnology.com) to manage its own media properties (www.MedicalProductGuide.com and www.EnterpriseGuide.com) and powers web properties via exclusive partnerships with industry leaders in their respective specialty markets.

About Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Research Intelligence and ClinicalKey— and publishes over 2,500 journals, including The Lancet and Cell, and more than 35,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries. www.elsevier.com

Media Contact
Jennifer Eckert
+1 (973) 290-8235
j.eckert@elsevier.com