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 Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
To order this title, and for more information, click here
By
Jimmy Schaeffler, Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea,
CA, USA since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and
such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler?s insights and views are reported in such
publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular
speaker at NAB, NCTA Cable Show, and CES.
Description
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities
or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and
projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many
different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen
content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
Audience
Industry managers and investors with casual to no knowledge of the Digital Signage. Industries include: Telecommunications, Broadcasting, Advertising, Retail, Restaurant/Travel/Service
Contents
1. The Big Picture: An Overview of Digital Signage
2. What is Digital Signage?
3. What?s Driving Digital Signage?
4. When And Where
To Use Digital Signage?
5. Content
6. Who?s Right For Digital Signage?
7. How To Chose Your Digital Signage
8. Business Models
9.
International Digital Signage
10. Where and How To Start
11. The Future of Digital Signage
Bibliographic & ordering Information
Paperback,
ISBN-13: 978-0-240-81041-6, 296 pages, publication date: APR-2008
Imprint: FOCAL PRESS
Price: Order form
EUR 34.95
GBP 22.99
USD 39.95
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
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Last update: 26 Aug 2008
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