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| CIM REVISION CARDS ANALYSIS AND EVALUATION
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 To order this title, and for more information, click here
Second Edition
By
Karen Beamish, Marketing/Management Education Consultant
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in
passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points
are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the
content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted
lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list
of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily
addressed and memorised
Audience
Students studying for the CIM Professional Post Grdauate Diploma in Marketing entitled Analysis and Evaluation
Contents
Evaluating Performance; Brand Valuation; Marketing activities audit; Evaluating Performance:Marketing Metrics; Marketing activities audit;Analysing
the external environment; Characteristics of the Global Marketplace; Defining Competitive advantage
| Bibliographic details |
Spiral Bound, 146 pages, publication date: FEB-2008
ISBN-13: 978-0-7506-8642-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
USD 14.95
GBP 7.99
EUR 11.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 27 Sep 2008
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