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| CIM COURSEBOOK 07/08 MARKETING RESEARCH AND INFORMATION
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 07/08 Edition
To order this title, and for more information, click here
By
Matthew Housden, Principal Lecturer in Marketing, University of Greenwich Business School; Tutor and Senior Consultant at the IDM; full member of the Market Research Society and ESOMAR; and member of CIM
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant.
Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically
for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Marketing Research and Information module
Contents
Marketing Research and Information; Information in the knowledge economy; The marketing database; Marketing research process; Using secondary
research; Observation research; Qualitative research; Quantitative Research; Questionnaire design; Sampling; Quantitative data analysis;
Presenting marketing research
| Bibliographic details |
Paperback, 400 pages, publication date: JUL-2007
ISBN-13: 978-0-7506-8553-5
ISBN-10: 0-7506-8553-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 28.95
USD 34.95
GBP 19.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
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076/736
Last update: 27 Sep 2008
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