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| CIM COURSEBOOK STRATEGIC MARKETING DECISIONS
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 07/08 Edition
To order this title, and for more information, click here
Fourth Edition
By
Isobel Doole, CIM Senior Examiner for the Strategic Marketing Decisions module, and Principal Lecturer in International Marketing, School of Business and Finance, Sheffield Hallam University.
Robin Lowe, Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam University
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant.
Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically
for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Strategic Marketing Decisions module
Contents
Intorduction to Strategic Marketing Decisions; Challenging traditional strategic thinking; Competitive Strategy as a learning process;
Developing corporate-wide marketing innovation; Decisions for a new strategic marketing direction; Strategic decisions for global development;
Developing innovative strategies to acheive global fast growth; Building portfolio value; Integrated communications and relationship
development; Using the extended organization to add portfolio value; Financial appraisal for strategic marketing decisions; Achieving
a sustainable competitive advantage
| Bibliographic details |
Paperback, 320 pages, publication date: JUN-2007
ISBN-13: 978-0-7506-8415-6
ISBN-10: 0-7506-8415-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 31.95
GBP 21.99
USD 38.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 27 Sep 2008
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