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| CIM COURSEBOOK MARKETING FUNDAMENTALS 07/08
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 07/08 Edition
To order this title, and for more information, click here
By
Geoff Lancaster, Chairman of Durham Associates Group, Castle Eden and Management Development Centre
Frank Withey, Senior Lecturer in Marketing, University of Huddersfield, and previously a CIM Examiner.
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive
and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Marketing Fundamentals Module
Contents
Preface; The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing
mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion;
The marketing mix: service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Assignment-based assessment;
Answers and debriefings; Examination papers and examiners' reports: December 2005 and June 2006; Curriculum information and reading list;
Index.
Bibliographic & ordering Information
Paperback, 416 pages, publication date: JUN-2007
ISBN-13: 978-0-7506-8546-7
ISBN-10: 0-7506-8546-8
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
EUR 28.95
USD 34.95
GBP 19.99
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
076/736
Last update: 23 Jul 2008
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