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| CIM COURSEBOOK 07/08 CUSTOMER COMMUNICATIONS
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 07/08 Edition
To order this title, and for more information, click here
By
Maggie Jones, Level verifier for the CIM Professional Certificate in Marketing.
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive
and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Customer Communications Module
Contents
Introduction to Customer Communications; Buying Behaviour; The communciation process; Verbal Communications; Written Communication formats;
Using Statistical data and visual information; The promotional mix above and below the line; The role of information communication technology
in customer communications; Customer service and customer care
| Bibliographic details |
Paperback, 352 pages, publication date: JUN-2007
ISBN-13: 978-0-7506-8537-5
ISBN-10: 0-7506-8537-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 28.95
USD 34.95
GBP 19.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 27 Sep 2008
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