 |
|
| CIM REVISION CARDS MARKETING FUNDAMENTALS
| |
| | |
|
|
 To order this title, and for more information, click here
Second Edition
By
Maggie Jones, Level verifier for the CIM Professional Certificate in Marketing.
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in
passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points
are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the
content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted
lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list
of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily
addressed and memorised
Audience
Students studying for the CIM Professional Certificate in Marketing module entitled Marketing Fundamentals.
Contents
The development of marketing and marketing orientation; Marketing planning and budgeting; The marketing mix: product; The marketing mix:
new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing mix: promotion; The
marketing mix: service and customer care; Marketing in context.
Bibliographic & ordering Information
Spiral Bound, 118 pages, publication date: OCT-2006
ISBN-13: 978-0-7506-8283-1
ISBN-10: 0-7506-8283-3
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
USD 15.95
GBP 8.99
EUR 12.95
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
076/736
Last update: 26 Aug 2008
|
|
| |
| | |
|
|
| |
