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| CIM COURSEBOOK 06/07 MARKETING IN PRACTICE
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 To order this title, and for more information, click here
By
Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.
Description
Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising
fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free
online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully
structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied
by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where
you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook
online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
Audience
Specifically written for students taking the Marketing in Practice module of the CIM Professional Certificate in Marketing course.
Contents
Marketing system; Context of Marketing; The Marketing Mix;Budgets and Schedules; Marketing Skills;The Marketing Plan
| Bibliographic details |
Paperback, 400 pages, publication date: JUN-2006
ISBN-13: 978-0-7506-8008-0
ISBN-10: 0-7506-8008-3
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 20.99
USD 33.95
EUR 30.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 27 Sep 2008
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