 |
|
| OPTOMETRIC PRACTICE MANAGEMENT
| |
| | |
|
|
 To order this title, and for more information, click here
Second Edition
By
Irving Bennett, OD, FAAO
Description
While the business aspect of an optometrist's practice may come second to patient care, optometrists today are faced with greater competition
for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced
earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames
and lenses. Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day-to-day
practice, and explains how to develop business and marketing plans without detracting from the optometrist's professional image. This
edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start
a part-time practice, and how to be creative in practice.
Contents
1. Optometry in the 21st century
2. Location, location, location
3. Your office for the future – today
4. So you want to start a part-time
office
5. Staff: how to hire and train
6. Staff: a major reason for success?or lack of it
7. What the consumer is saying
8. Harnessing
eyewear materials
9. Practice management and "specialties"
10. Practice management and unmet needs
11. Newsletters: optimum weapon for
private practice
12. Recalling patients successfully
13. Communications beyond newsletters and recalling
14. The management of third
party care
15. Taking the Pulse of a Practice: Part I
16. Taking the Pulse of a Practice: Part II
17. How to Evaluate the Price of
an Optometric Practice for Sale or Partnership
18. A Partnership Agreement that works
19. Co-Management, Insurance and Leasing vs. Buying
20. Potpourri of Practice Management Ideas
Appendices
| Bibliographic details |
Hardbound, 352 pages, publication date: SEP-2002
ISBN-13: 978-0-7506-7428-7
ISBN-10: 0-7506-7428-8
Imprint: BUTTERWORTH HEINEMANN
|
024/240
Last update: 27 Sep 2008
|
|
| |
| | |
|
|
| |
