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| CIM COURSEBOOK 03/04 MARKETING COMMUNICATIONS
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 To order this title, and for more information, click here
By
Graham Hughes, MA, MCIM Chartered Marketer, CIM Senior Examiner for the Integrated Marketing Communications Module, and Principal Lecturer in Marketing, Leeds Business School.
Chris Fill, CIM Senior Examiner for the Marketing Communications module; Director of Studies: Marketing Programmes, University of Portsmouth; and
former CIM Senior Examiner for the Integrated Marketing Communications module.
Description
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using
the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to
definitions and key concepts
Audience
Specifically written for students taking the Marketing Communications module in the CIM Advanced Certificate (Stage 2) course.
Contents
Preface; Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships
and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness;
Appendices - Guidance on exam preparation; Undertaking CIM assignments and the integrative project; Activity debriefings; Curriculum
information; Index.
| Bibliographic details |
Paperback, 232 pages, publication date: JUL-2003
ISBN-13: 978-0-7506-5959-8
ISBN-10: 0-7506-5959-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 35.95
USD 32.95
GBP 22.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 27 Sep 2008
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