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| CIM COURSEBOOK 02/03: EFFECTIVE MANAGEMENT FOR MARKETING
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 To order this title, and for more information, click here
By
Mike Worsam, Chief Examiner in Marketing for the LCCIEB Examinations Board (1990 - 98).
Description
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated
coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!
THE COURSEBOOK:
* CIM approved content for this year's course
* Approved by the CIM Chief Examiner
* Updated material and cases to
keep you up to speed with the latest developments
* New section on knowledge management
Carefully structured to link information directly
to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support
and test your understanding of the theory.
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise
and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search
the coursebook online for easy access to definitions and key concepts
Audience
Effective Management for Marketing has been specifically written for students taking the Effective Management for Marketing module in the CIM Advanced Certificate course
Contents
Preface; Management; Communication; Culture and management; Improving management performance; Tools for forming the team; Techniques and
tools for team building; Tools for maintaining and developing teams; Customer relations; Managing change; Making the most of your time;
Appendices - Guidance on examination preparation; Answers and debriefings; Curriculum information.
Bibliographic & ordering Information
Paperback, 336 pages, publication date: JUN-2002
ISBN-13: 978-0-7506-5706-8
ISBN-10: 0-7506-5706-5
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
EUR 35.95
GBP 22.99
USD 35.95
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
076/736
Last update: 14 Jul 2008
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