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| THE ABC OF BEHAVIOR CHANGE
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 A Guide to Successful Disease Prevention and Health Promotion
To order this title, and for more information, click here
By
Jacqueline Kerr, BA, MSc, PhD, Research Assistant, Munich Tumour Registry, Munich, Germany
Rolf Weitkunat, Privatdozent, Dr Rer Soc, Dipl Psych, Research Assistant, Lecturer, Institute fur Medizinische Informationsverarbeitung, Biometrie und
Epidemiologie (IBE), Ludwig Maximilians Universitat, Munich, Germany
Manuel Moretti, Dipl(Psych), Research Assistant, Bayerischer Forschungsverbund Public Health, Munich, Germany
Description
The ABC of Behavior Change addresses the basics of behavior change: what to change and how. It has been written by a multi-disciplinary
team of international experts to provide a broad summary of the factors involved and give concrete recommendations on how to manipulate
the most important ones. Particular attention is given to: personal and psychological factors; social & environmental factors; communication,
and the problems faced in changing behavior. A unique feature of this book is the Vademecum - a detachable guide that acts as a proactive
index asking questions that challenge you to think more about your intervention. Chapter references follow pertinent questions to help
alert you to topics you may have overlooked and should consider.
Audience
Students, lecturers, doctors, nurses, health promoters, public health practitioners, social marketing specialists, epidemiologists, health
psychologists, nutritionists, exercise promoters, fitness facility owners, occupational psychologists, change consultants, environmentalists,
pharmacists, dieticians, sports coaches, human resource departments, public transport advisors, health authorities, lifestyle therapists,
etc.
It should be recommended reading for courses on the following:
Public Health
Health Psychology
Preventive Medicine
Social
Medicine
Social Epidemiology
Health and Exercise Sciences
Sports Sciences
Environmental Health
Occupational Health
Contents
Foreword
Preface
Section A The Scope of Behavior Change
Health promotion. Health and behavior. The problem of behavior
change. Planning and evaluating interventions.
Section B Personal Factors.
Personality and individual differences. Attitudes
and expectations. Perceptions, cognitions, and decisions. Habits and implementation intentions. Stages of change, readiness, and motivation.
Section C External Factors.
Socio-economic environments. Physical environments. Psychosocial environments. Political and legal
environments. Modern cultural environments.
Section D Creating Behavior Change.
Intervention strategies. Target audiences
and target behaviors. Motivating personal change. Learning habits and skills. Persuasion. Interpersonal communication. Education. Environmental
and social strategies. Mediated communication. Social marketing.
Bibliographic & ordering Information
Paperback, 400 pages, publication date: OCT-2004
ISBN-13: 978-0-443-07428-8
ISBN-10: 0-443-07428-3
Imprint: CHURCHILL LIVINGSTONE
062/629
Last update: 25 Aug 2008
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