College of Business and Economics, West Virginia University, Morgantown, WV 26506-6025, USA, Fax: +(1) (0), Tel: +(1) (0), Email: j.brown@mail.wvu.edu
R.P. Dant
Price College of Business, Div. of Marketing and Supply Chain Management, The University of Oklahoma, 307 West Brooks, Norman, NY 13699, USA, Fax: +(1) (0)405 325 7688, Tel: +(1) (0)405 325 4675, Email: jr2@ou.edu
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Consumer Behavior
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