The Elsevier Health Sciences Periodicals electronic platform was developed to meet the needs of individual journal subscribers and society members. Launched in October 2003, the platform now hosts more than 400 proprietary and society-owned journals. In an increasingly competitive marketplace, the platform provide a leading-edge set of tools tailored to the specific demands of Elsevier’s society partners and their members as well as individual subscribers to Elsevier titles. Key features include:

• retention of print journal’s brand identity,

• fully customizable homepage designed to publisher’s requirements,

• optional single sign-on access from the society site for society titles, and

• e-commerce and advertising/sponsorship opportunities.

In addition to individual online journals, the Elsevier Health Sciences Periodicals platform also hosts journal portals centered on product types or clinical specialty, that require a high degree of customization and/or special features including:

• TheClinics.com,

• OphSource.com,

• RTSource.com,

• RadiologySource.com,

• Medicine Publishing Group,

• UrologyAccess.org, and

• ForensicSource.org,

as well as certain S&T (Science & Technology) journals, including FEBS Letters and Bone.