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Want a simple way to ensure your article is cited as often as possible? According to Adriaan Klinkenberg, Executive Publisher, timing can make a big difference.
Studies show that the sooner an article has citations attributed to it, the more citations it is likely to accumulate throughout the year, resulting in a greater Impact Factor and a higher rating on the Immediacy Index.
“Early citations do matter. If an article isn't cited early in its life cycle, its chances of being well-cited later are small,” Klinkenberg explains.
In 2008, Elsevier reduced publication times by enabling uncorrected proofs to be submitted to PubMed. In 2009, Elsevier will continue to be a pioneer, cutting publication times by up to three weeks by submitting abstracts from author manuscripts.
“Elsevier's strong performance in getting articles to press has significantly reduced the overall perceived publication times, taking pressure off editors,” says Klinkenberg.
The 2008 changes are already resulting in positive outcomes: “articles in 
Biochemical and Biophysical Research Communications (BBRC), can now be in PubMed within two weeks of final acceptance. And
ScienceDirect's Top 25 Hottest Articles now lists early, unpaginated articles. These papers would not get the same visibility or recognition without the early PubMed coverage.”
“Looking to the future, editors can expect Elsevier to be at the forefront in the development of more time saving solutions in editing and publishing.”
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