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CONSUMER BEHAVIOUR IN SPORT AND EVENTS
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By
Daniel Funk, is a professor of Sport Marketing with the Griffith Business School, Gold Coast, Australia. Dr Funk has established an international reputation in the area of Sport Marketing with an emphasis in Sport Consumer Behaviour.

Reviews

?Dr. Funk makes two very important contributions with this book – he provides a comprehensive look at sport consumer behaviour and he discusses its relevance to practice such that the reader can immediately begin to think about how to put this knowledge to work.? Jay Gladden, Ph.D, Associate Dean Isenberg School of Management, University of Massachusetts
Consumer Behaviour in Sport and Events
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