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PERSUASIVE TECHNOLOGY
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Using Computers to Change What We Think and Do
To order this title, and for more information, click here
By
B.J. Fogg, Stanford University, Stanford, CA, U.S.A.
Reviews
It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does
all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.
--Jakob
Nielsen, Principal, Nielsen Norman Group
Today's technology is used to change attitudes and behavior. This powerful, yet
easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one
that is of vital importance to everyone.
--Donald A. Norman, Northwestern University, Co-founder, The Nielsen
Norman Group
Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction
with technology more humane. A must read for those who are serious about designing the future.
--Clement Mok, Designer
and CEO of CMCD
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