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| TV COMMERCIALS: HOW TO MAKE THEM
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or, How Big is the Boat?
To order this title, and for more information, click here
By
Ivan Cury, Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms,
variety shows, documentaries, and daytime dramas such as The Young and the Restless. Judge for the Emmy's ACE and for the DGA awards.
Description
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of
creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing
the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group
so that everyone can understand and appreciate each other's needs.
Audience
Professionals involved in commercial production; independent producers and directors; students in television production courses
Contents
Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of
Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who;
Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations
| Bibliographic details |
Paperback, 256 pages, publication date: OCT-2004
ISBN-13: 978-0-240-80592-4
ISBN-10: 0-240-80592-5
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 39.95
GBP 34
USD 48.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 7 Sep 2009
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