Business Awareness for Optometrist

By
Nizar Hirji, PhD, MBA, Bsc, FCOptom, FAAO, FIMgt, Hirji Associates

Description
This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensible practical handbook for student and practitioner optometrists and dispensing opticians.